BSc (Hons)
Marketing

Module Overview

The module introduces you to the principles and practices of marketing research and their application in innovative marketing. It covers the full research process, including problem definition, research design, data collection, analysis, interpretation, and reporting. You will engage with research philosophy, methods of enquiry, and key conventions, including ethical considerations and professional standards. Combining theory with practical skills, the module enables you to use data-driven insights to develop innovative marketing solutions, including exploring how organisations generate, evaluate, and develop innovative ideas using market intelligence, customer insight, and data-driven strategies.

Module Overview

In today’s tech-driven landscape, this module prepares students to lead and design the complete strategic marketing planning process. Blending in the foundational principles acquired in previous modules, the curriculum provides advanced training on strategic marketing design by addressing the industrial trend of pursuing relationship management and customer lifetime value.

Using a problem-solving approach centered on the consumer lifecycle, students apply data-driven theories to real-world cases. You will master the transition from scientific environmental assessment to crafting precise value propositions and strategic positioning. By integrating the 7Ps marketing mix with big data analytics and CRM (customer relationship management) technologies, students develop comprehensive plans that prioritise long-term loyalty. This module ensures you graduate as an industry-ready professional capable of measuring and benchmarking marketing excellence.

Module Overview

This module critically explores the transformative shift of marketing from product- and service-centricity toward the latest Experience Economy. Students will master the strategic management of Customer Experience (CX) and Journey Management (JM) within the "phygital" landscape, blending technology with human-driven service cultures. Through the lens of service marketing mix, contemporary concepts of retail atmospherics and omnichannel strategies, you will analyse how data-driven personalisation and value co-creation shape modern consumer journeys. From designing real-world experiential marketing ideas to navigating the ethics of service delivery, the curriculum emphasises responsible marketing and sustainable growth. This practical, case-led module develops future-ready practitioners capable of crafting experience-oriented, emotional resonant and high-value marketing strategies.

Module Overview

Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.

The optional year is intended to:

- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;

- facilitate reflexivity in learning and personal and professional development;

- enhance their future employment opportunities by increasing their cultural and professional mobility.

This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.

During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.1 or above, dependent upon partner requirements) standard and successfully completed the application process.

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.

Module Overview

Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a Term and take 60 credits of study.

Module Overview

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Module Overview

Aligned with the CIM certificate qualification, this module enables you to undertake a substantial piece of applied marketing work, synthesising and using the knowledge and skills gained throughout your degree. Designed to equip you with the expertise and confidence to become industry-ready marketers, you will showcase your skills with a well-planned marketing project, implementing this in a structured way to achieve identified objectives. You will address the need to identify the target customer/audience, the importance of information gathering and analysis, how to deliver customer expectations and the need to alternative approaches, evaluation of activities and reflection on the success. Your project will demonstrate your

This module is an opportunity to showcase your skills in communication, problem solving, organisation and management, and commercial awareness, all of which boost your CV and employability.

Module Overview

This dynamic module gives you hands‑on experience in real‑world digital marketing practice. Working from an industry-style client brief that you create, you will design a professional social media marketing plan tailored to a client’s objectives and audience. You will explore contemporary platforms, content strategies and analytics, all underpinned by key theories and academic models. The module culminates in a VIVA presentation where you will pitch your ideas with confidence and creativity. Designed to build practical skills and strategic thinking, this module prepares you for the fast-paced digital marketing landscape.

Module Overview

The module provides you with a comprehensive understanding of international marketing strategy within a dynamic and rapidly changing global context. It examines how organisations enter, compete, and grow across international markets while responding to cultural, economic, technological, environmental, and regulatory differences. You will evaluate key market entry strategies and international marketing approaches, and explore the development and management of international brands, including the balance between global standardisation and local adaptation. Through applied learning, you will develop the strategic insight and practical skills needed to design, justify, and implement effective international marketing strategies.

Module Overview

This module introduces you to the fascinating world of research and helps you develop a range of critical, analytical and communication research skills for your future career, and shape you as an independent thinker.

Following your interests and passions – and supported by experienced researchers – you will have an opportunity to create and work on an original student-led research project that you can showcase to industry organisations and, in this way, make your research timely, relevant and impactful locally, nationally and internationally.