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MSc Events Management

MSc Events Management

MSc Events Management

1 year 2 years Lincoln Business School Lincoln Campus [L] Validated 1 year 2 years Lincoln Business School Lincoln Campus [L] Validated 1 year 2 years Lincoln Business School Lincoln Campus [L] Validated

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You can start this programme in September or February. Please contact the School for further details: lbs@lincoln.ac.uk

Highlights

  • This specialist programme offers theoretical insights, knowledge and practical competences that are required in the events workplace.
  • There is a strong international focus to all events-related modules
  • There are a number of opportunities for links with event-based enterprises.
  • The syllabus is infused with important contemporary themes
  • You can apply for a two week optional placement

Introduction

The internationally focused MSc in Events Management is designed to prepare you for a career in the events industry. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labour markets.

The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management, but a capability to manage in the challenging environments within which events are staged.

This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills.

Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of Events Management, as well as a range of essential graduate attributes. Students then select two optional modules based on their academic interests and career aspirations. Students conclude with a dissertation or consultancy project.

The Core modules include:

  • Event Design and Implementation
  • Innovation and Event Creativity
  • Sustainability of Tourism and Events
  • Arts Performance and Society
  • Consumer Behaviour
  • Digital Marketing


The following is an illustrative list of optional modules. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff's research interests, they may alter over time due to staff availability.

  • Community Organisation, Sustainability and Development
  • Comparative Human Resource Management
  • Gender, Power and Business
  • International Entrepreneurship
  • Sustainability Leadership
  • Social Enterprise and Entrepreneurship
  • Brand Management
  • Crisis Communication


Students can choose between a dissertation, start-up venture, or consultancy project to either enhance their research skills or gain more practical experience. Accordingly, they choose one of the following independent study elements:

  • Dissertation
  • Consultancy project
  • Start-up venture


All students take a compulsory Research Design and Methods module as a part of the independent study element.


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

A minimum 2:2 honours degree or substantial work experience

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent. http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Andrew Suddaby
asuddaby@lincoln.ac.uk
+44 (0)1522 835638

Enquiries:
rbotham@lincoln.ac.uk
+44 (0)1522 835633

Master's Level

Arts, Performance and Society (Core)

This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Brand Management (Option)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Crisis Communications (Option)

This module is designed to provide students with the opportunity to develop an understanding of how organisations, individuals and countries prepare for and manage a crisis. The typical causes of crises both internal and external are analysed and strategies to address the often competing interests of stakeholders are discussed. The role of ICT (especially social media) in warning and response activities is analysed.

Digital Marketing (Core)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Disaster Management (Option)

The module follows a coherent and holistic approach to disaster management in its reconciliation of the key processes of preparedness, response, recovery and rehabilitation. It draws upon experience from major disasters around the world – both historical and contemporary.

Event Design and Implementation (Core)

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host and evaluate a live event.

Finance and accounting (Option)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Humanitarian Logistics (Option)

This module is designed to introduce the key concepts and challenges in humanitarian logistics, while tying into larger concepts of non-profit management, disaster preparedness and response, as well as agile and transient supply chains.

Students are expected to address management issues far beyond the realm of humanitarian responses. The approach taken to this module is interactive, with a focus on case studies and insights from practitioners, as well as academics.

Innovation and Event Creativity (Core)

This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.

Research Design and Methods (Core)

This module seeks to introduce students to the core principles of the research methods they are likely to encounter in their research and the basics of research design. For students who have registered for a Masters dissertation, the module covers planning for and organising independent study.

Both qualitative and quantitative methods of data collection and analysis can be explored. In the context of qualitative data, students have the opportunity to learn how to conduct, transcribe and analyse semi-structured interviews. The principles and procedures of survey design and statistical modelling can also be introduced. Students are expected to develop and present their dissertation ideas as an extended research proposal.

Sustainability of Tourism and Events (Core)

This module is designed to provide students with the opportunity to develop an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. This module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The Fashion Industry (Option)

Fashion is a fast growing international industry employing millions of people worldwide. Through this module, students will have the opportunity to develop an understanding of the different elements of the fashion industry and their linkages: (1) the production of raw materials, (2) the design and manufacturing process, (3) retail and merchandising, and (4) advertising and promotion.

The Visitor Experience at Cultural and Heritage Attractions (Option)

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

Special Features

  • The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Placements

Students can apply for a two week placement that takes place between the first and second semesters. The placement is an opportunity to gain work experience from a UK-based employer and build a CV towards a career in your area of interest.

Please note that students are expected to cover their own accommodation (if applicable), travel and general living expenses when taking part in a placement.

Facilities

The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

We have offered MSc degrees in the fields of international tourism, and more recently in events management as a specialism, for a decade. We are fully committed to assisting each student to develop themselves in terms of capability and intellect, and help them to identify and pursue their career intentions.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs.

Students who undertake an optional two week placement will be required to cover their own travel and living costs and any possible accommodation costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Highlights

  • This specialist programme offers theoretical insights, knowledge and practical competences that are required in the events workplace.
  • There is a strong international focus to all events-related modules
  • There are a number of opportunities for links with event-based enterprises.
  • The syllabus is infused with important contemporary themes

Introduction

The internationally focused MSc in Events Management is designed to prepare you for a career in the events industry. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labour markets.

The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management, but a capability to manage in the challenging environments within which events are staged.

This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills.

Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of Events Management, as well as a range of essential graduate attributes. Students then select two optional modules based on their academic interests and career aspirations. Students conclude with a dissertation.


The core modules include:

  • Arts, Performance and Society
  • Event Design and Implementation
  • Finance and Accounting
  • Innovation and Event Creativity
  • Research Methods and Design
  • Sustainability of Tourism and Events


The following is an illustrative list of optional modules. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

  • Community Organisation, Sustainability and Development
  • Comparative Human Resource Management
  • Digital Marketing
  • Group Consultancy Project
  • Social Entrepreneurship
  • Strategy Making
  • The Visitor Experience at Cultural and Heritage Attractions


Students then complete the final dissertation stage of the programme. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

A minimum 2:2 honours degree or substantial work experience.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent. http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Andrew Suddaby
asuddaby@lincoln.ac.uk
+44 (0)1522 835638

Enquiries:
pgenquiries@lincoln.ac.uk
+44 (0)1522 886644

Master's Level

Arts, Performance and Society (Core)

This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Community Organisation, Sustainability and Development (Option)

This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.

Comparative Human Resource Management (Option)

This module is designed to introduce students to the principal issues underlying international and comparative human resource management (IHRM) in a global context. Such issues have risen in prominence due to increasing trade liberalisation, ‘globalisation’, spread of multinational corporations (MNCs), outsourcing to Asia, developmental focus on Africa and economic integration within the European Union.

As firms increasingly internationalise, suitable strategies for managing human resources have become critical to competition between the MNCs. Students can develop an insight into managing human resources in different national contexts and examine those global and national factors that impact approaches taken to international human resource management. More specifically, the module aims to discuss and analyse those factors which result in variations in HRM practices and policies across national business systems.

Digital Marketing (Option)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project.

Event Design and Implementation (Core)

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host and evaluate a live event.

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

Innovation and Event Creativity (Core)

This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their dissertation and other assignments. It is designed to introduce students to the core principles of the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

Social Entrepreneurship (Option)

This module is designed to encourage students to explore the concepts of social enterprise and entrepreneurship. Social entrepreneurs utilise innovative business practices to collaborate with community networks to co-create solutions to social and environmental problems. This module will provide students with the opportunity to develop the understanding and knowledge necessary for future social enterprise creation and development, either as social entrepreneurs or facilitators and activists in the field.

Strategy Making (Option)

Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.

Sustainability of Tourism and Events (Core)

This module is designed to provide students with the opportunity to develop an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. This module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The Visitor Experience at Cultural and Heritage Attractions (Option)

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

Special Features

  • The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Facilities

The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

We have offered MSc degrees in the fields of international tourism, and more recently in events management as a specialism, for a decade. We are fully committed to assisting each student to develop themselves in terms of capability and intellect, and help them to identify and pursue their career intentions.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Highlights

  • This specialist programme offers theoretical insights, knowledge and practical competences that are required in the events workplace.
  • There is a strong international focus to all events-related modules
  • There are a number of opportunities for links with event-based enterprises.
  • The syllabus is infused with important contemporary themes.
  • The prospect of working with industry practitioners on 'live project' assessment briefs with a distinctive focus on the events sector.

Introduction

The internationally focused MSc in Events Management is designed to prepare you for a career in the events industry. Despite economic volatility and political uncertainty, the events industry remains a significant contributor to global, national and regional economies and labour markets.

The size and dynamics of the events workforce and culturally diverse audiences means there is a continual requirement for sophisticated managers and analysts. As a key component of the service and experience economies, the event sector continues to require adaptable and highly skilled professionals who understand not only the processes of event planning and management, but a capability to manage in the challenging environments within which events are staged.

This programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic and political contexts within which events are conceived and executed. The syllabus is infused with important contemporary themes such as sustainability, the new marketing environment and the role of events in society. Moreover, aims to develop an understanding of and skills in the processes of event management, equipping graduates with high order managerial and intellectual skills.

Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment.

Research Areas, Projects & Topics

There will be opportunities to engage with industry-focused research activity. We have developing academic collaborations and successful 'live projects' with our increasing number of industry partners.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of Events Management, as well as a range of essential graduate attributes. Students then select two optional modules based on their academic interests and career aspirations. Students conclude with a dissertation.


The core modules include:

  • Arts, Performance and Society
  • Event Design and Implementation
  • Finance and Accounting
  • Innovation and Event Creativity
  • Research Methods and Design
  • Sustainability of Tourism and Events


The following is an illustrative list of optional modules. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

  • Community Organisation, Sustainability and Development
  • Comparative Human Resource Management
  • Digital Marketing
  • Group Consultancy Project
  • Social Entrepreneurship
  • Strategy Making
  • The Visitor Experience at Cultural and Heritage Attractions


Students then complete the final dissertation stage of the programme. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four - five hours in independent study. For more detailed information please contact the programme leader.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

We use assessment as a tool to develop intellect, and to simulate the individual, practical and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

First or second class honours degree or equivalent professional experience.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent. http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Andrew Suddaby
asuddaby@lincoln.ac.uk
+44 (0)1522 835638

Enquiries:
pgenquiries@lincoln.ac.uk
+44 (0)1522 886644

Master's Level

Arts, Performance and Society (Core)

This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.

Community Organisation, Sustainability and Development (Option)

This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.

Comparative Human Resource Management (Option)

This module is designed to introduce students to the principal issues underlying international and comparative human resource management (IHRM) in a global context. Such issues have risen in prominence due to increasing trade liberalisation, ‘globalisation’, spread of multinational corporations (MNCs), outsourcing to Asia, developmental focus on Africa and economic integration within the European Union.

As firms increasingly internationalise, suitable strategies for managing human resources have become critical to competition between the MNCs. Students can develop an insight into managing human resources in different national contexts and examine those global and national factors that impact approaches taken to international human resource management. More specifically, the module aims to discuss and analyse those factors which result in variations in HRM practices and policies across national business systems.

Digital Marketing (Option)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project. The dissertation topic should be aligned to students' subject of study.

Event Design and Implementation (Core)

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host and evaluate a live event.

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

Innovation and Event Creativity (Core)

This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their dissertation and other assignments. It is designed to introduce students to the core principles of the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

Social Entrepreneurship (Option)

This module is designed to encourage students to explore the concepts of social enterprise and entrepreneurship. Social entrepreneurs utilise innovative business practices to collaborate with community networks to co-create solutions to social and environmental problems. This module will provide students with the opportunity to develop the understanding and knowledge necessary for future social enterprise creation and development, either as social entrepreneurs or facilitators and activists in the field.

Strategy Making (Option)

Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.

Sustainability of Tourism and Events (Core)

This module is designed to provide students with the opportunity to develop an explicit understanding and the capability to seek out creative and innovative solutions for the sustainable development of tourism and events. This module takes the view that sustainable tourism or event management needs to be seen as a dynamic process of change, rather than a static goal to be achieved, and therefore must be tackled with ever evolving, flexible strategies. Relevant theories and concepts are linked to practice through case studies or exercises.

The Visitor Experience at Cultural and Heritage Attractions (Option)

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

Special Features

  • The Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Facilities

The Lincoln International Business School is based in the David Chiddick. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50, Eviews, Stata and SPSS software is available within the Business School for student use.

Career and Personal Development

We have offered MSc degrees in the fields of international tourism, and more recently in events management as a specialism, for a decade. We are fully committed to assisting each student to develop themselves in terms of capability and intellect, and help them to identify and pursue their career intentions.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Tuition Fees

   2017/18 Entry* 2018/19 Entry*
Home/EU £7,600 £7,600
Home/EU 
(including Alumni Scholarship** reduction)
£5,320 £5,700
International £13,000 £15,300
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£11,000 £13,300
     
Part-time Home/EU £42 per credit point £42 per credit point
Part-time International £72 per credit point £85 per credit point

* Academic year September- July
** Subject to eligibility

Loans

A new system of postgraduate loans for Master's courses has been introduced in the UK. Under the new scheme individuals will be able to borrow up to £10,000 for the purpose of completing an eligible postgraduate Master's qualification.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].