Key Information

Full-time

1 year

Part-time

2 years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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Course Code

EVTMANMS

MSc Events Management

Through a combination of theoretical and practice-oriented study, students have the chance to develop the knowledge and skill set required to conceive, promote, and manage events successfully.

Key Information

Full-time

1 year

Part-time

2 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

Course Code

EVTMANMS

Andy Suddaby - Programme Leader

Andy Suddaby - Programme Leader

Andy is a Senior Lecturer and Programme Leader in the Lincoln International Business School. He teaches on the Tourism and Events Management undergraduate and postgraduate programmes. Andy's research interests are centred around people management issues and in particular areas of workplace culture, challenging behaviour and managing conflict.

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Welcome to MSc Events Management

The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.

This internationally-focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshop.

The programme is available for either a September or February start.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. Students are then able to select two optional modules based on their academic interests and career aspirations. The programme concludes with a dissertation.

The core modules include:

- Arts, Performance, and Society
- Event Design and Implementation
- Managing the Tourism and Event Enterprise
- Innovation and Event Creativity
- Research Methods and Design
- Sustainability of Tourism and Events

The following is an illustrative list of optional modules. Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time due to staff availability.

- Community Organisation, Sustainability, and Development
- Comparative Human Resource Management
- Digital Marketing
- Group Consultancy Project
- Strategy Making
- The Visitor Experience at Cultural and Heritage Attractions

After the taught element of the programme, students are expected to complete a final dissertation, designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.

In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.

Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in independent study. For more detailed information please contact the Programme Leader.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Arts, Performance and Society 2021-22TOU9128MLevel 72021-22This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the post-modern.CoreContemporary Issues in the Visitor Economy 2021-22TOU9170MLevel 72021-22CoreEvent Design and Implementation 2021-22TOU9153MLevel 72021-22This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.CoreFinal Project 2021-22BUS9052MLevel 72021-22The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreInnovation and Event Creativity 2021-22TOU9154MLevel 72021-22This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.CoreManaging the Tourism, Events and Hospitality Enterprise 2021-22TOU9175MLevel 72021-22CorePersonal Professional Development 2021-22TOU9166MLevel 72021-22This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreResearch Methods for Tourism, Events and Hospitality 2021-22TOU9176MLevel 72021-22CoreCommunity Organisation, Sustainability and Development 2021-22BUS9028MLevel 72021-22This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.OptionalComparative Human Resource Management 2021-22HRM9039MLevel 72021-22This module is designed to introduce students to the principal issues underlying international and comparative human resource management (IHRM) in a global context. Such issues have risen in prominence due to increasing trade liberalisation, globalisation, spread of multinational corporations (MNCs), outsourcing to Asia, developmental focus on Africa, and economic integration within the European Union. As firms increasingly internationalise, suitable strategies for managing human resources have become critical to competition between the MNCs. Students can develop an insight into managing human resources in different national contexts and examine those global and national factors that impact approaches taken to international human resource management. More specifically, the module aims to discuss and analyse those factors which result in variations in HRM practices and policies across national business systems.OptionalDigital Marketing 2021-22MKT9118MLevel 72021-22This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.OptionalGroup Consultancy Project 2021-22MGT9125MLevel 72021-22This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.OptionalStrategy Making 2021-22BUS9048MLevel 72021-22Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.OptionalThe Visitor Experience at Cultural and Heritage Attractions 2021-22TOU9143MLevel 72021-22Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.Optional

How you are assessed

Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly usually within 15 working days of the submission date.

Fees and Scholarships

Postgraduate study is an investment in yourself and your future, and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible students, there are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, you can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study. Learn how Master's and PhD loans, scholarships, and studentships can help you fund your studies on our Postgraduate Fees and Funding pages.

Course-Specific Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on the course. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation, and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and in this case will be responsible for the cost.

Entry Requirements 2021-22

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Industry Links

The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.

The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Liz Bannister (nee Rice), Director at Metro Broadcast which specialises in events, video, and broadcast projects within the corporate event arena in the UK and overseas.

Field Trips

Extensive opportunities for selected field trips are available on this programme and are mostly negotiated with students themselves. Previously students have visited The Clothes Show and high profile sporting institutions such as Leicester Tigers RFC. Any compulsory visits will be supported by departmental funding. Where trips are optional, students may be asked to make a modest contribution towards expenses.

100 Funded Field Trip Places

As part of your global education at the Lincoln International Business School, we are offering students the opportunity to undertake funded international trips to exciting overseas destinations. Postgraduate students have the opportunity to travel to destinations in the UK, Europe, the USA, and the United Arab Emirates.

These field trips combine academic study with first-hand experiences of language, culture, and industry, allowing you to put theory into practice. We've designed themes specifically for postgraduate students that align with learning areas such as Industry (4.0), Financial Services, and Visitor Economy.

Find out more about our 100 funded field trip places for students.

Sunrise over planet earth

"MSc Events Management offers a wide range of different modules which are very engaging. I have developed practical skills as well as theoretical knowledge gained across different modules and which has broadened my employability options in this fast-growing industry."

Rugile Eigerdaite, MSc Events Management student

Career and Personal Development

This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Postgraduate Events

Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.

Find out More

Related Courses

Teaching and Learning During Covid-19

At Lincoln, Covid-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the student experience. We have made changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience. We will continue to follow Government guidance and work closely with the local Public Health experts as the situation progresses, and adapt our teaching and learning accordingly to keep our campus as safe as possible.
The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.
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