Module Overview
This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.
Module Overview
Enterprise Project - Starting the business module tests a student’s ability to create, develop and document (or work towards developing and documenting) an innovative product or service which will be of commercial interest to the relevant business sector. It provides students with the opportunity to explore and develop a business idea through gaining practical experience in setting-up a business.
Module Overview
The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation.
As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.
Module Overview
This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).
Module Overview
The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.
Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.
Module Overview
The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
Module Overview
This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.
Module Overview
This module aims to provide students with an understanding of the background and context of the contemporary business environment as it has been shaped within the European Union by the policies and programmes developed at a European level. It draws on theories and concepts from the disciplines of economics, politics, and history.
The initial focus is to develop an understanding of the dynamic process of economic integration that has taken place within the EU. The module aims to identify the main features and institutional frameworks at EU level within which decisions about policies and programmes are made. The objective of this study is to enable students to gain an understanding of how the business community can access the policy-making process and influence the EU’s policies and programmes.
Module Overview
The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise or in whichever country. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.
Module Overview
Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.
The optional year is intended to:
- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;
- facilitate reflexivity in learning and personal and professional development;
- enhance their future employment opportunities by increasing their cultural and professional mobility.
This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.
Module Overview
This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.
Module Overview
This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.
It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.
Module Overview
The overall objective of module is for students to understand and rigorously apply the principal concepts, analytical frameworks and techniques of strategic management.
Module Overview
This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.
