The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Enterprise Project - Starting the business module tests a student’s ability to create, develop and document (or work towards developing and documenting) an innovative product or service which will be of commercial interest to the relevant business sector. It provides students with the opportunity to explore and develop a business idea through gaining practical experience in setting-up a business.

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation.

As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

The overall objective of module is for students to understand and rigorously apply the principal concepts, analytical frameworks and techniques of strategic management.

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.

This module provides students with an opportunity to explore their business idea or product in a real-life market scenario. The student ‘works’ in their own business for the duration of the module, and will be supported and mentored by the staff from the Enterprise Department and members of the local business community.

The aim of this module is to provide students with the opportunity to critically analyse models and understand how theories relate to real-life case studies. For students who plan to pursue a career in a family business, this module aims to provide the skills and knowledge required to run a sustainable enterprise.

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

This module applies core theories learnt in the earlier “entrepreneurship” module across different spatial contexts. This will allow students the chance to deepen their understanding of core theories whilst appreciating the different opportunities and challenges associated with different entrepreneurial contexts.

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.

The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Enterprise Project - Starting the business module tests a student’s ability to create, develop and document (or work towards developing and documenting) an innovative product or service which will be of commercial interest to the relevant business sector. It provides students with the opportunity to explore and develop a business idea through gaining practical experience in setting-up a business.

This module aims to provide students with an understanding of the background and context of the contemporary business environment as it has been shaped within the European Union by the policies and programmes developed at a European level. It draws on theories and concepts from the disciplines of economics, politics, and history.

The initial focus is to develop an understanding of the dynamic process of economic integration that has taken place within the EU. The module aims to identify the main features and institutional frameworks at EU level within which decisions about policies and programmes are made. The objective of this study is to enable students to gain an understanding of how the business community can access the policy-making process and influence the EU’s policies and programmes.

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise or in whichever country. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation.

As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

The overall objective of module is for students to understand and rigorously apply the principal concepts, analytical frameworks and techniques of strategic management.

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

This module aims to enable students to gain a high-level communicate skills to communicate successfully in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work.

The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner.

Whether environmental issues are viewed as risks or opportunities, few businesses nowadays can afford to ignore them. This module
looks at how business have come to embrace environmentalism as a source of competitive advantage and will critically evaluate the limits of contemporary ‘corporate environmentalism’. The module enables students to explore this theme in much greater detail.

The module is designed to develop understanding of the most pressing environmental issues of our time including climate change, biodiversity loss, and water scarcity. It aims to provide an up-to-date toolkit for developing and implementing environmentally effective corporate sustainability strategies.

This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.

This module provides students with an opportunity to explore their business idea or product in a real-life market scenario. The student ‘works’ in their own business for the duration of the module, and will be supported and mentored by the staff from the Enterprise Department and members of the local business community.

The aim of this module is to provide students with the opportunity to critically analyse models and understand how theories relate to real-life case studies. For students who plan to pursue a career in a family business, this module aims to provide the skills and knowledge required to run a sustainable enterprise.

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

This module applies core theories learnt in the earlier “entrepreneurship” module across different spatial contexts. This will allow students the chance to deepen their understanding of core theories whilst appreciating the different opportunities and challenges associated with different entrepreneurial contexts.