BA (Hons) Interactive Design

100% of BA (Hons) Interactive Design students at Lincoln stated they were satisfied overall with their course according to the National Student Survey 2018.

The Course

The BA (Hons) Interactive Design degree at Lincoln is home to the next generation of creative technologists and designers. This is a broad-based design course providing opportunities to work on inspiring briefs to develop the innovative thinking, artistic creativity, flexibility and technical ability needed to succeed in the digital design industry.

The course focuses on the planning and design of the interaction between people, technology and objects, which is inherently multi-disciplinary. Through a mix of hypothetical and real professional briefs, students have the opportunity to work with two-dimensional designs such as responsive websites, mobile apps, games and print as well as three-dimensional designs including interactive installations, objects, virtual reality, augmented reality and mixed reality.

There is also a focus on digital media, motion graphics, animation, sound, graphic design and typography across analogue and digital platforms. Students are encouraged to develop knowledge through play and experimentation, questioning the conventions of digital design practice.

Design studies, experimentation and visual development, including coding, are all taught over the three years of the course.

The first year of study on the degree offers a broad introduction to the technical, practical and theoretical skills of traditional and digital design. Students are given the chance to acquire the necessary skills to make more advanced work with greater confidence.

In the second year, with tutor supervision, students can conduct their own research and develop a creative voice and professional approach.

Students can determine the direction of their work during the third year, with support and input from academic staff. The year concludes with a collaborative degree show, which usually takes the form of a substantial installation that relates to human computer interaction.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Audio Visual (Core)
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Audio Visual (Core)

This module focuses on the development of basic image and sound relevant to the practice of Interactive Design. Students will be encouraged to experiment with a range of audio and visual production processes in order to gain a broad understanding of this area of interactivity via a wide range of methods and techniques. Students are encouraged to adopt an experimental and investigative approach to the use of this media. The use of image and sound as a means for generating subject matter for design projects is discussed and developed, and a range of image sound processes is introduced.

Critical Analysis 1 (Core)
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Critical Analysis 1 (Core)

This module acts as an introduction to key figures and historical events that helped to shape the development of visual culture from the late 19th Century through to the early post-war period. Industrialisation and the rise of Modernism within Europe will form the central focus of study.

Students will have the opportunity to gain experience in developing the skills and methods needed to research and present written essays and verbal presentations. Effective research methodologies will be explored through lectures and seminars. In addition, this module also aims to address personal development planning as an ongoing element of reflection and study.

Digital Practice (Core)
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Digital Practice (Core)

This module is designed to arm students with a basic understanding of new media, technologies and the relevant applications involved in creating visually dynamic, graphic user-interfaces and the principles of animation. The knowledge and skills acquired are largely generic within the contexts of new media and time-based applications, such as good working practices and saving files optimised for the web.

Typography (Core)
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Typography (Core)

Students have the opportunity to be equipped with the necessary practical skills to produce effective design and typographic work via digital technology. Students may undertake a range of design tasks and produce creative practical work, which may include image, sound and text and will serve to build their familiarity and confidence in this medium.

Advanced Digital Practice (Core)
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Advanced Digital Practice (Core)

The module combines a range of media products including, still imagery, sound, animation, type and moving images (film), for display via PC, television or cinema screen, rather than via print. Students can expand on the range of exciting possibilities, for communication for the screen and are encouraged to explore the visual / aesthetic, effects and navigation particular to the individuals creative direction.

Students are invited to pay particular attention to sound, movement, research, efficient code and creative thinking. Interaction will be treated as an integral element of all interactive and screen based products, and will be researched and worked upon in the same way as visual material.

Critical Analysis 2 (Core)
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Critical Analysis 2 (Core)

Students can explore the contemporary cultural landscape against the backdrop of the post-industrial age, the development of digital technologies, globalisation, brands, subcultures, the cult of celebrity, and the influence of the mass media. The objective of the module is to provide a student-centred framework to support the demonstration of understanding regarding key theoretical issues that surround the production of their own practical work.

Interactive Design 1 (Core)
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Interactive Design 1 (Core)

Interactive Design 1 specifically concerns the exploration of human-user interaction. This is encouraged through the analysis and development of various graphical user interfaces, which actively seek to encourage user participation and intuitive navigation.

Interactive Design 2 (Core)
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Interactive Design 2 (Core)

Students have the opportunity to gain experience of solving real life client-related communication problems (where appropriate), meeting client expectations, and presenting creative and original solutions and findings. This will be through interactive design projects that reference ethical and social issues, reflect students' social responsibility and communicates effectively with a defined audience.

Interactive Design 3 (Core)
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Interactive Design 3 (Core)

Projects will promote human interaction and encourage students to research new technologies through installations, physical environments and graphic user interfaces.

The module requires that students identify specific problems and encourages active participation in a variety of interactive briefs which are more than just theoretical but realised, as well as engaging in a number of national and international competitions and awards. As part of the necessary preparation for progression to a professional career, students are encouraged to develop their CV’s, create personal promotional material and refine their individual portfolio.

Interactive Design 4 (Core)
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Interactive Design 4 (Core)

Some students may choose to follow an explicitly personal agenda, whilst others opt for a more commercial emphasis. Students may research, develop and present a substantial body of practical work for public exhibition. Students are actively encouraged to challenge accepted conventions in the pursuit of creative solutions to communication issues, particularly when, as with cutting edge technology, the medium is in a state of permanent evolution.

Interactive Design Independent Study: Final Dissertation (Core)
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Interactive Design Independent Study: Final Dissertation (Core)

The module aims to provide a framework for students to work independently, gathering and processing information from a variety of sources and distilling the findings into a substantial project. The selection of a suitable topic is negotiated to ensure relevance to the individual’s academic and/or subject specific interests.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date.

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Successful applicants will be invited for interview, where they will have the opportunity to go through their portfolio with a member of the academic team.

At the interview you should be able to demonstrate an enthusiasm for the subject, evidence of design and communication skills and an ability to discuss aspects of your work in your portfolio that should include:

  • Evidence of concept generation, ideas and research through either use of notebooks or via screen reference (PDFs, web blog etc.)
  • Evidence of the process you use for progressing an idea again either through notebooks or screen based reference
  • An awareness of interaction and digital technology; this can take the form of practical project work or essays and written assignments
  • Any examples of self-initiated work or live projects you may have.
Industry Links

This course has close links with a number of professional bodies, including BIMA, YCN and the RSA, and hosts an impressive visiting lecturer and workshop programme with internationally-acclaimed practitioners, including Hellicar & Lewis, Karsten Schmidt, Yuri Suzuki, Seb Lee-Delisle and Brendan Dawes. Members of the teaching team are also practising designers/artists within the digital design industry.

Adobe Creative Cloud

Students are currently provided with free access to Adobe Creative Cloud and Autodesk software, and for the duration of their studies.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Tuition Fees

Full-time £9,250 per level* £15,900 per level**
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


Full-time £9,250 per level £15,900 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

Other Costs

Workshop induction costs are usually covered by the University, as are some initial printing and material costs. However, depending on the media/materials chosen by the student, there may be additional material and printing costs incurred. Mandatory field trip costs are covered by the University, but optional study visits, which may include international trips or student exchange programme, are at the student’s own expense.

Degree Shows

The School aims to subsidise third year degree show work. However, students should expect to spend approximately £50 to £100 to fund material costs. These costs may vary depending on the work that the student chooses to undertake.

Study abroad opportunities within the EU

Students on this course will have the opportunity to study at a partner institution within Europe as part of this course. Additional information, including costs relating to this opportunity, which is optional, can be found here:

Study Abroad outside of Europe

Exchange students applying to study outside of Europe do not pay tuition fees at their host university.

Participants will usually be responsible for all other costs themselves, including travel, accommodation, visas, insurance, vaccinations and administrative fees at the host institution.

Students going on exchange keep their entitlement to UK sources of funding such as student loans and should apply to their awarding body in the normal way, indicating that they will be studying abroad.

If your time away is a mandatory part of your degree programme, you may be entitled to extra funding. You should ask your funding body about this. You may also be able to apply to your Local Education Authority or the Student Awards Agency for Scotland for further funding to assist with travel expenses.

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

For applicants who do not meet our standard entry requirements, our Arts Foundation Year can provide an alternative route of entry onto our full degree programmes:

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Please remember that as you may receive a number of offers from the universities which you have applied to, you should take your time to consider all of the offers that you receive and carefully choose the university and course which is right for you. There is no need for you to make a decision ahead of the deadline and we would recommend that you wait to receive all of the responses from your chosen universities so that you can take a well-informed decision.

We expect all our offer holders to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. Your exam results will be important for your own personal satisfaction and also for your future career and life opportunities.

Find out more about the Unconditional Offer Scheme

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Chris Dunne

Programme Leader

Chris Dunne is an artist, designer and educator, and an active member of the University's Performance Print Research Group. He is Programme Leader for BA (Hons) Interactive Design and teaches across a range of modules on BA (Hons) Fine Art, BA (Hons) Graphic Design and MA Fine Art, as well as supervising postgraduate research projects.

Your Future Career

Our graduates have gone on to work at some of the top creative agencies in the world including digital design agencies Kerve, HeyHuman, Wieden+Kennedy, Bunch, Poke, 12foot6, OgilvyAction and Lean Mean Fighting Machine, as well as BSkyB, Mother Design in New York and Erik Spiekermann’s studio in Berlin.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information


At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

Students on this course are provided with free access to Adobe Creative Cloud and Autodesk software, and

Our library is open 24/7 for the majority of the academic year. Resources include more than 250,000 printed books and approximately 400,000 electronic books and journals, as well as databases and specialist collections.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.