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Alex Lewczuk - Programme Leader
With more than 30 years broadcasting experience, Alex Lewczuk is the founder of the award-winning Siren Radio and Producer of the Bi-Annual Tele Fantasy and Society Symposia, as well as rural correspondent and coordinator of a range of book and country festival events. Alex has first and postgraduate degrees in Biology, Chemistry, Education, and Film Studies.
Academic Staff ListStorytelling, crisis management, events, and campaigning form the core of public relations, and our modern approach to communications aims to help students navigate this fast-paced world with confidence.
At Lincoln students can learn about strategic public relations and benefit from an integrated multi-media approach to communications. The course aims to develop written and verbal skills to give students the ability to become confident communicators, prepared to face the challenges of public relations work.
Students can work with multi-media technologies including video, audio, and online material. They have the opportunity to explore how social media can be a volatile but powerful platform to reach large
audiences.
The course is recognised by the Chartered Institute of Public Relations and the University is a partner of the Public Relations Consultants Association.
Storytelling, crisis management, events, and campaigning form the core of public relations, and our modern approach to communications aims to help students navigate this fast-paced world with confidence.
At Lincoln students can learn about strategic public relations and benefit from an integrated multi-media approach to communications. The course aims to develop written and verbal skills to give students the ability to become confident communicators, prepared to face the challenges of public relations work.
Students can work with multi-media technologies including video, audio, and online material. They have the opportunity to explore how social media can be a volatile but powerful platform to reach large
audiences.
The course is recognised by the Chartered Institute of Public Relations and the University is a partner of the Public Relations Consultants Association.
The course is recognised by the Chartered Institute of Public Relations and the University is a partner of the Public Relations Consultants Association. These relationships with the industry’s two main professional bodies aims to ensure that Lincoln students benefit from enhanced opportunities to undertake additional training, and learn from industry experts.
The first year introduces students to the breadth of the public relations disciplines. It covers academic theory and the key components of public relations practice, including copywriting, design, and multi-platform media skills.
This knowledge is developed further in the second year. At this point students can apply their learning to the real world, and explore different applications of PR and communications, such as in the commercial, not-for-profit, and the public sector.
The final year includes modules on PR strategy, and an in-depth study in an area of specific interest.
The programme is delivered via a combination of seminars, lectures, and workshops. There are opportunities for further study through additional events and outside speakers as well as free access to the CIPR and PRC webinars that provide industry specific skills training and updates.
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
The first year introduces students to the breadth of the public relations disciplines. It covers academic theory and the key components of public relations practice, including copywriting, design, and multi-platform media skills.
This knowledge is developed further in the second year. At this point students can apply their learning to the real world, and explore different applications of PR and communications, such as in the commercial, not-for-profit, and the public sector.
The final year includes modules on PR strategy, and an in-depth study in an area of specific interest.
There are opportunities for further study through additional events and outside speakers as well as free access to the CIPR and PRC webinars that provide industry specific skills training and updates.
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
"Completing the Communications and Public Relations course at the University of Lincoln allowed me to learn and develop a variety of skills from leading academics and real-world practitioners. Having access to Cygnet PR, as a student, meant I could gain comprehensive work experience alongside my degree, both benefiting me in the application process for a placement year and after University, in my current role."
Ben Lewis, BA (Hons) Communications and Public Relations graduate† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
Assessment varies according to the module being studied but is generally portfolio, coursework, and practical applications. There will be some assessments by examination and some group assessments.
At final level there are individual tutorials to help students with their dissertations and project work.
Some assessments require the student to build an online personality that will supplement their CVs when seeking work experience and employment.
In the first year, assessment is 76% coursework, 13% practical exams, and 11% written exams. In the second year it is 82% coursework, 11% practical exams, and 7% written exams. In the third year it is 75% coursework and 25% practical exams.
The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
Assessment varies according to the module being studied but is generally portfolio, coursework, and practical applications. There will be some assessments by examination and some group assessments.
At final level there are individual tutorials to help students with their dissertations and project work.
Some assessments require the student to build an online personality that will supplement their CVs when seeking work experience and employment.
In the first year, assessment is 76% coursework, 13% practical exams, and 11% written exams. In the second year it is 82% coursework, 11% practical exams, and 7% written exams. In the third year it is 75% coursework and 25% practical exams.
The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.
Students are responsible for any travel, accommodation, or general living costs while undertaking a work placement.
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.
Students are responsible for any travel, accommodation, or general living costs while undertaking a work placement.
A Level: BCC (104 UCAS Tariff points from a minimum of 3 A levels or equivalent qualifications).
International Baccalaureate: 28 points overall.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points.
A combination of qualifications which may include A Levels, BTEC, EPQ, etc.
Applicants will also be required to have at least three GCSEs at grade C or above (or equivalent), including English.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
A Level: BCC (104 UCAS Tariff points from a minimum of 3 A levels or equivalent qualifications).
International Baccalaureate: 28 points overall.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points.
A combination of qualifications which may include A Levels, BTEC, EPQ, etc.
Applicants will also be required to have at least three GCSEs at grade C or above (or equivalent), including English.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Students have the opportunity to gain hands-on experience by working with Cygnet PR. This is the University’s fully integrated student-run PR agency, which undertakes live projects and briefs for real clients.
In addition to the opportunities available with the University’s Cygnet PR agency, students are encouraged to obtain an industry placement between their second and third years, where they can be supported academically by their tutors. There is also scope for shorter-term placements through the programme. Those who choose to undertake work placements will be responsible for covering any travel, accommodation, or general living costs associated with them.
Students on the Communications and Public Relations programme have the opportunity to study abroad at our partner institution, the University of Wollongong Malaysia KDU. Find out more about our partner institution.
"I have been lucky enough to receive expert teaching from specialists in the profession and gain real-world experience as a member of Cygnet PR. The opportunities that the agency offers means that I will graduate with life skills that are directly applicable to the industry I wish to enter."
Emma Street BA (Hons) Communications and Public Relations studentRecent graduates have secured roles with major agencies such as 33 Digital, Red Consultancy, and Fire PR. They have won places on prestigious graduate schemes at companies such as Sony. Others have gone on to communications roles with organisations including GlaxoSmithKline, HS2 Rail Project, Bank of England, South Yorkshire Police, South Yorkshire Fire and Rescue, Portland Communications (a top 15 agency), Metia Marketing, Ministry of Justice, Eden PR, and Goodfellow Communications.
The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.
Book Your PlaceProfessionals with the skills, knowledge, and creativity to deliver impactful national and international campaigns are highly sought after.
Prepare aspiring journalists to produce news content to a print or broadcast standard, putting journalistic theory into practice.
Combining the craft of journalism - spotting a story, researching and writing - with the core skills of public relations.
At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.
Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.