Fashion Management

Key Information


1 year


2 years

Start Date

September 2024

Typical Offer

See More


Brayford Pool

Academic Year

Course Overview

This Master's programme is suitable for those wishing to pursue a management career in the globalised fashion industry. Exploring a variety of disciplines in purchasing, forecasting, analysis, and marketing, with sustainability embedded throughout. It enables students to develop the skills needed to pursue their own brand or business idea, or enter into the highly competitive fashion industry.

Covering three disciplinary areas of management, marketing, and fashion, this course aims to produce graduates who are able to analyse consumer and society trends to develop effective purchasing, retail, and promotional strategies. Students have the opportunity to undertake live assessments and gain hands-on experience through the student-as-producer approach.

The programme is taught by a team of international academics and benefits from guest speakers who are professionals in fashion and other business areas.

The course also works in close collaboration with the Fashion BA programme, which provides a unique hands-on experience for students. Applications are welcome from a broad range of degree disciplines, including design, business, arts, and social sciences.

Why Choose Lincoln

Field trips to events and exhibitions

Gain hands-on experience during student collaborations

Hear from expert industry speakers

Specialist modules in buying and merchandising

Complete an independent fashion project

YouTube video for Why Choose Lincoln

How You Study

The programme brings together the three disciplinary areas of management, marketing, and fashion, with the aim of equipping students for careers in fashion management. MSc Fashion Management combines generic business and management modules with specialist modules in fashion including fashion buying and merchandising.

The business and management modules enable students to develop their understanding of how to work in teams and how to obtain, interpret, and use financial information for managing budgets. Meanwhile, the marketing modules in consumer behaviour, fashion communication, and digital marketing provide the knowledge and skills needed to build brands and run promotional campaigns.

After the taught element of the programme, students are expected to complete a final project, designed to encourage innovation and diverse pathways to the final assessed product. In this respect, this is an extended project that can accommodate a range of independent work.

Each module typically consists of two weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend two to three hours in independent study. For more detailed information please contact the Programme Leader.

Our Students' Experience

What do our students think about MSc Fashion Management? Molly Kenworthy and Lily Haslam share their journey and experience on the course.

YouTube video for Our Students' Experience


† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Circular Economy - The future in the Fashion Industry 2024-25MGT9652MLevel 72024-25This module is designed to provide students with the opportunity to develop an understanding of how the fashion industry can operate more sustainably, without lack or choice. The linear and circular systems within the textiles industry are analysed and strategies to implement them are discussed.CoreConsumer Behaviour 2024-25MKT9117MLevel 72024-25This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.CoreCritical Path Management in the Fashion Industry 2024-25MGT9653MLevel 72024-25This module is designed to provide students with the opportunity to develop an understanding of how organisations, individuals and countries work in harmony following Fashion's Critical Path Management (CPM). The typical causes of problems, both internal and external, are analysed and strategies to address the CPM are discussed.CoreDigital Marketing 2024-25MKT9118MLevel 72024-25This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.CoreEvent Design and Implementation 2024-25TOU9153MLevel 72024-25This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.CoreFashion Buying and merchandising 2024-25MKT9131MLevel 72024-25This module provides students with the opportunity to develop a critical understanding of fashion retail including fashion buying, merchandising, and management of the customer experience. The module focuses on retail formats and strategies in different business environments and examines elements of the customer experience including experimental and sensory information.CoreFashion communication 2024-25MKT9130MLevel 72024-25CoreFinal Project 2024-25MKT9718Level 72024-25The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreThe Fashion Industry 2024-25MKT9119MLevel 72024-25Fashion is a fast growing international industry employing millions of people worldwide. Through this module, students will have the opportunity to develop an understanding of the different elements of the fashion industry and their linkages: (1) the production of raw materials, (2) the design and manufacturing process, (3) retail and merchandising, and (4) advertising and promotion.Core

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

How you are assessed

The programme is assessed through a combination of traditional and creative assignments such as portfolios and mood boards. They may also include events, blogs, magazines, social media, websites, articles, reports and essays. Presentations and experiential assessments are used to help develop practical skills and enhance employability prospects.

Online Showcase

As part of MSc Fashion Management final assessment, students are tasked with putting together a live fashion show using designs from third year BA (Hons) Fashion students. When the live show was cancelled due to Covid, the students opted instead to continue to promote the students' work with an online showcase using social media. Watch a summary of the digital promotion.

YouTube video for Online Showcase

Industry Expertise

Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.

The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB). There may also talks from guest speakers discussing new developments in the fashion industry, as well as marketing products.

Students will also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.

Field Trips

You can take part in a range of field trips and study visits, attending exhibitions and fashion events across the country. Virtual visits to factories overseas can also offer a greater understanding of the industry and how fashion garments are produced. Optional study visits may incur additional costs for the student.

'Sew in Style' Magazine Project

Join MSc Fashion Management students, Molly Kenworthy and Lily Haslam, as they discuss their recent magazine project. The magazine was created in collaboration with the final year students from the BA (Hons) Fashion course.

Explore the Magazine
YouTube video for 'Sew in Style' Magazine Project

Entry Requirements 2024-25

Entry Requirements

A second class honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

How to Apply

Postgraduate Application Support

Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.

How to Apply
A student listening in a seminar

Course Fees

You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.

Course Fees

The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.

Funding Your Study

Postgraduate Funding Options

Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.

Explore Funding Options
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Career Development

As a student on MSc Fashion Management, you can gain the knowledge, specialist skills, and professional attributes applicable for careers within this incredibly diverse and fast-evolving industry, working in buying and merchandising, sustainability, brand management, marketing, copywriting, production development, garment technology, and own-brand development.

Our graduates have gone on to work in roles such as fashion buyer, visual merchandiser, fashion marketer, sustainability consultant, brand manager, product technologist, and data analyst, and in companies including ASOS, Lipsey, Paul Smith, Primark, Dunelm, Next, and Flannels.

Academic Contact

For more information about this course, please contact the Programme Leader.

Amanda Goss

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.

About the AACSB
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Postgraduate Events

To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.

Upcoming Postgraduate Events
A group of students sat around a table, working together on a project
The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.