Students discussing ideas

Key Information

Full-time

1 year

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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Course Code

AADAADMA

MA Creative Advertising

This innovative course has been developed in conjunction with leading industry professionals and is designed as a springboard to a career as an advertising creative. The programme includes a 10-day, London-based masterclass workshop series delivered by top London advertising agencies.

Our Alumni Scholarship can reduce fees by up to 20 per cent for UK students. See our Scholarship and Bursaries page for more information.

Key Information

Full-time

1 year

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

Course Code

AADAADMA

Welcome to MA Creative Advertising

Our MA Creative Advertising programme focuses on developing the knowledge and skills required for the successful generation of effective, creative, innovative, and engaging marketing communications in a 21st Century global advertising industry context. The course has been developed to mirror today's industry, and we've worked closely with industry professionals to make sure the course helps students to develop the skills and knowledge the industry is looking for.

No matter what degree you've taken at undergraduate level, the skills and knowledge you've gained can help you hit the ground running on this programme. An advertising creative needs to have broad knowledge of different areas and a natural inquisitiveness. Advertising is all about looking at human behaviour, finding insights, and developing creative ways to sell a product or service or to change behaviour.

The course includes a masterclass programme consisting of ten one-day workshops delivered by leading professionals in London. Please note that students will each receive a 300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.

Gail Parminter BA (Hons) MSc PGCHE FHEA - Programme Leader

Gail Parminter BA (Hons) MSc PGCHE FHEA - Programme Leader

With 25 years' experience as an advertising creative, Gail has worked at many of London's top advertising agencies including Saatchi & Saatchi, Ogilvy and Bates Dorland. Gail has an HND in Creative Advertising, a BA (Hons) in English, MSc Gender and International Relations, and a PGCHE. She is also a Fellow of the Higher Education Academy. Her research interests include gender, culture and advertising, and gendered cultures within the advertising industry.

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How You Study

The aim of this course is to develop the knowledge and skills required for entry into the industry as an advertising creative. At the end of the programme the final output is a portfolio of advertising concepts, known as a 'book'.

The course modules are structured as follows:

Advertising Principles: An introduction to the principles and methods needed to produce advertising concepts, including:

- Creative problem solving
- Strategic thinking and research
- Idea generation
- Presenting and critiquing ideas

Creative Advertising Practice: Working in creative partnerships, students will have the opportunity to work on a wide range of creative challenges with a focus on problem solving and effective communication. Students can explore:

- Effective use of media
- Data and technology
- Creative technology
- Working as a creative team
- Copywriting
- Art Direction
- Presentation and selling skills

Creative Advertising Profession: Students can develop a deep understanding of the expectations and recruitment strategies of a wide range of employers, and develop approaches that can kickstart their career.

- Creating your unique creative identity
- Forming partnerships and relationships with industry
- Identifying emerging creative trends
- Engaging and using industry networks
- Using social media to promote your creative brand

Creative Advertising Portfolio: This module enables students to put together an industry-standard portfolio (book) of advertising solutions which will form the foundation for engagement with industry. Students will have the opportunity to engage with industry mentors to refine and shape their portfolio. Students can explore:

- Developing multiple campaigns in all media
- Building industry networks
- Self promotion
- Teamwork and communication skills

Creative Advertising Masterclass Programme: Students on this course are expected to travel to London to take part in ten intensive, industry led one-day workshops. There will be the opportunity to explore contemporary advertising practice and the themes and issues that affect the industry, while building beneficial professional relationships.

Students can explore:

- The range of companies and opportunities in the advertising industry
- The creative process
- Strategic thinking
- Date and technology
- Craft skills - art direction and copywriting
- Presentation and selling skills

Please note that students will each receive a 300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.

Contact and Independent Study

Weekly contact hours on this programme may vary depending on the stage of study.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least two to three hours in independent study.

An Introduction to Your Modules


† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Creative Advertising Masterclass Programme 2022-23AAD9001MLevel 72022-23The module presents a series of intensive, one-day masterclasses and workshops hosted by leading advertising professionals at top London advertising agencies. By actively engaging with leading subject practitioners and commentators, students will have multiple opportunities to explore contemporary advertising practice and the ideas, themes, and issues that affect the industry. The masterclasses can enable students, workshop facilitators, and guest speakers to build mutually beneficially professional relationships and identify shared opportunities for dialogue and collaboration. Please note that students will each receive a £300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.CoreCreative Advertising Portfolio 2022-23AAD9002MLevel 72022-23This module provides students with the opportunity to create a self-directed portfolio (book) of advertising solutions. This will be informed by industry standards and expectations and is designed to provide the foundation for successful employment. Students will have the opportunity to engage with industry mentors who will help shape and refine their books which will be realised through digital and analogue media.CoreCreative Advertising Practice 2022-23AAD9003MLevel 72022-23This module is an opportunity to apply and develop a deeper understanding of the principles and practice of creative advertising. Students can work on a range of creative challenges to develop key problem solving and effective communication skills. Working in creative partnerships in a professional context will be introduced, and students will be encouraged to explore different collaborative opportunities.CoreCreative Advertising Principles 2022-23AAD9004MLevel 72022-23This module is an introduction to the principles and working methodologies required for successful creative advertising practice. Studio-based and digital learning activities introduce and develop a good understanding of the key principles of research, strategic thinking, problem solving, idea generation, and critical review of proposals. Students can develop a working understanding of research and how findings lead to insight, the development of concepts, and the creation effective solutions.CoreCreative Advertising Profession 2022-23AAD9005MLevel 72022-23This module explores successful employment strategies and facilitates a student-led industry mentor scheme. Students can develop a deep understanding of the expectations and recruitment strategies of a wide range of employers and develop approaches for kickstarting a successful career. Students are introduced to the opportunities and creative benefits of identifying emerging practices and trends within contemporary culture, that will inform their work.Core

How you are assessed

There is no requirement for a written dissertation on this programme, instead students submit a series of written reports based on their practical projects. Interim formative assessments will be conducted mid-way through the academic year to review progress and highlight areas for improvement.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly - usually within 15 working days after the submission date.

Fees and Funding

For eligible students, there are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, UK students can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study. Learn how Master's and PhD loans, scholarships, and studentships can help you fund your studies on our Postgraduate Fees and Funding pages.

Programme Fees

International Postgraduate Taught Application Deadline

Please note that international applications for taught postgraduate programmes starting in September 2022 have now closed.

Entry Requirements 2022-23

Minimum of a 2:2 honours degree in any subject and successful interview.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.5 overall, with a minimum of 6.0 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page.

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses.

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Interviews

Students apply for this course will be required to take part in an interview. There is no portfolio requirement for interview, instead applicants are asked to complete a creative thinking task which they will submit prior to the interview date.

Postgraduate Events

Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.

Find out More

Prioritising Face-to-Face Teaching

At the University of Lincoln, we strive to ensure our students’ experience is engaging, supportive, and academically challenging. Throughout the Coronavirus pandemic, we have adapted to Government guidance to keep our students, staff, and community safe. All remaining Covid-19 legal restrictions in England were lifted in February 2022 under the Government’s Plan for Living with Covid-19, and we have embraced a safe return to in-person teaching on campus. Where appropriate, face-to-face teaching is enhanced by the use of digital tools and technology and may be complemented by online opportunities where these support learning outcomes.

We are fully prepared to adapt our plans if changes in Government guidance make this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.