Food Insights and Sustainability Service

Food Insights

To enhance competitiveness for the food sector, the fast-changing nature of food products and consumer behaviour provide opportunities to innovate and create. Linking consumer trends and sustainability research, the Food Insights and Sustainability Service deliver research to enable and activate.

The Food Insights and Sustainability Service has a fully equipped product sensory assessment suite and a New Product Development kitchen. Supported by qualified and industry experienced sensory scientists, the facility provides a range of sensory services ranging from product profiling and consumer panelling to organoleptic assessment training for staff and business support for product development, reformulation and market analysis.

As a dynamic and competitive sector, the food and drink industry is innovating and developing new products that are not only desirable and meet consumer needs but also stay ahead of the competition. NPD requires significant investment and NCFM have a unique proposition to help food businesses to undertake initial research, sensory evaluation and market insight for:

  • Consumer Survey
  • Building Sustainability Into Products
  • Brand Integrity
  • Carbon Footprint and Life Cycle Assessment

For more information and to find out how you could access our range of facilities contact the academic lead, Associate Professor Dr Wayne Martindale.

Mixed fruits


Improving and Innovating Food Strategies

If have you missed our recent live webinar on Food Insights in a Changing World, you can catch-up on the recording at any time with our on-demand service below. You can also catch-up on our range of topical webinars covering everything from Mitigating COVID-19 in the Food Manufacturing Sector to a range of Masterclasses and Apprenticeship overviews via our website.


Food Insights in a Changing World

Watch Now   


Study with Us

At NCFM we are an internationally recognised provider of education and research in the food manufacturing and technology sector. Learn more about our range of postgraduate programmes in food manufacturing and technology, food science, and strategic leadership and find out how they could help prepare you for a career in the food and drink industry. 

Explore Our Programmes

Student conducting an experiment

Connect with Us 


Linkedin logo Twitter Icon Facebook logo YouTube logo


The Centre of Excellence in Agri-food Technology, Holbeach, Spalding PE12 7FJ

T: 01406 493000

List of Centre Staff