Close up of a video camera being used by students

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Full-time

3-4 Years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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UCAS Code

PP52

Course Code

PBRJOUUB

Key Information

Full-time

3-4 Years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

BA (Hons) Journalism and Public Relations BA (Hons) Journalism and Public Relations

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association.

Peace of mind guaranteed. Find out more about our Guaranteed Place Scheme.

Key Information

Full-time

3-4 Years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

Key Information

Full-time

3-4 Years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

Select Year of Entry

Alex Anthony-Lewczuk - Programme Leader

Alex Anthony-Lewczuk - Programme Leader

Alex is Programme Leader for the BA (Hons) Journalism and Public Relations. His research interests include community radio, rural events, science fiction, and science in society.

Academic Staff List

Welcome to BA (Hons) Journalism and Public Relations

BA (Hons) Journalism and Public Relations combines the craft of these two disciplines. Students are encouraged to learn to spot, research, and write stories, while developing the core skills of public relations. These include choosing an angle, exercising good judgement, and ensuring a story reaches the right audience.

At Lincoln, students have access to fully equipped news production facilities which they can use to produce content for print and broadcast media in both a journalistic and a public relations context.

The course covers topics that are essential for communications professionals. It aims to develop students' analytical techniques and problem-solving abilities, as well as the cross-disciplinary skills needed for a career in journalism or public relations.

Welcome to BA (Hons) Journalism and Public Relations

The BA (Hons) Journalism and Public Relations degree combines the craft of journalism - spotting a story, researching, and writing -with the core skills of public relations, such as choosing the angle, exercising good judgement and ensuring a story reaches the right audience.

At Lincoln, students have access to fully equipped news production facilities which they can use to produce content for print and broadcast media in both a journalistic and a public relations context.

The course covers topics that are essential for communications professionals. It aims to develop students' analytical techniques and problem-solving abilities, as well as the cross-disciplinary skills needed for a career in journalism or public relations.

Did You Know?

Journalism at Lincoln is ranked 3rd in the UK for learning resources in the National Student Survey 2021 (out of 59 ranking institutions).

How You Study

A combination of journalism and public relations-focused modules offers students the opportunity to develop an understanding of how the two disciplines are intertwined.

In the first and second years, students can study effective copywriting and design, integrated communication, and the fundamentals of journalism, including media law. In their final year, students can focus on their own areas of interest by selecting from a range of optional modules.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

How You Study

A combination of journalism and public relations-focused modules offers students the opportunity to develop an understanding of how the two disciplines are intertwined.

In the first and second years, students can study effective copywriting and design, integrated communication, and the fundamentals of journalism, including media law. In their final year, students can focus on their own areas of interest by selecting from a range of optional modules.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Effective Copywriting and Design 2023-24PBR1034MLevel 42023-24In this module, students will be expected to develop the critical abilities to judge the effectiveness of public relations writing, through analysis and evaluation of a variety of different texts and their graphical context. Such texts will include newspaper and magazine articles, and other specific public relations examples including brochures, press releases, newsletters, websites, and more. Students will have the opportunity to apply and interpret readability tests to their own writing and that of others, and will consider the legal constraints (including copyright, libel, defamation) on what can properly be stated or alleged.CoreEssential Journalism 1 2023-24JOU1091MLevel 42023-24This module will be a blend of practice and theory and aims to create a progression through the key journalistic skills needed to tell stories on the most appropriate platform using traditional, digital and mobile media. This module aims to develop a rounded awareness of the media and to give students the skills and insight that equip them to develop further in levels two and three. The focus is on newsgathering and storytelling skills.CoreEssential Law 2023-24JOU1092MLevel 42023-24Journalism students are required to abide by the law, in terms of newsgathering and research methods, data collection and retention, use of communication networks, publishing and broadcasting material to audiences. This module aims to introduce students to the legal system, to the operation of the courts, and examines the impact of legislation and codes of practice on the work of journalists.CoreIntegrated Communication 2023-24PBR1029MLevel 42023-24This module encourages students to understand a range of core communication models and theories so that they might analyse the likely impact of media messages on target audiences. A crucial aspect of this module is the discussion of integrated communications and how the disciplines of advertising, marketing and public relations fit together.CoreIntroduction to Journalism Studies 2023-24JOU1090MLevel 42023-24Journalism is a key activity not simply in the communication of news and current affairs, but as a primary definer of social, political and psychological contexts in which we live and work as citizens in the twenty-first century. This module introduces students to key cultural, commercial and technological developments that have shaped the modern media, exploring those developments in terms of their history as well as the social impacts of modern mass communications.CoreIntroduction to Public Relations 2023-24PBR1018MLevel 42023-24This module is designed to provide a broad introduction to corporate public relations (PR), including the role of PR within corporate life and in particular, the assurance of an organisations reputation. It is designed for students with no previous experience or knowledge of public relations and the professional activities of practitioners. There are typically two main areas of study: - The context of public relations - The practice of public relations to meet objectives.CorePublic Relations in Organisational Communications 2024-25PBR2013MLevel 52024-25The module considers the role of Public Relations (PR) in the context of the changing nature of communication between organisations and their publics. The rapidly evolving technological context that is transforming the environment within which communication takes place is of particular concern to communication. Technological change has also had a social impact in terms of individuals' use of media, access to information and social interaction that all have implications for communication. Through completion of the module students can begin to plan and evaluate the contribution of PR within an integrated communications campaign strategy and develop their skills in presenting and defending their ideas within a realistic context.CorePublic Relations Organisations and People 2024-25PBR2015MLevel 52024-25Effective management of PR does not depend on luck; there are Codes of Conduct for practitioners to follow and the typical client / consultant relationship is usually organised into a Contract. This module will look at Public Relations and how it works as a business in its own right, together with how it works as a function of other businesses in order to provide students with a clear image of the establishment, structure and style of a PR consultancy, linked to the professional processes that go on within the business. As well as the world of PR consultancies, this unit will consider and discuss the role of PR within an organisation, considering the similarities and differences between the structure and performance of consultancy and in-house PR resources.CoreResearch methods 2024-25JOU2289MLevel 52024-25This module is designed to equip students with the understanding of research design and methods for undertaking research. The module gives students the opportunity to develop their observational, analytical and writing skills. It has vocational relevance in enabling students to select a relevant research topic for in-depth analysis and evaluation in their final year.CoreCommunity Engagement 2024-25PBR2014MLevel 52024-25Community engagement is the process by which businesses and individuals build ongoing relationships with the purpose of achieving a collective vision for the benefit of a community. This increasingly important aspect of Public Relations can prove challenging as both persuasion and influence techniques are required. During this module, students will have the opportunity to evaluate current communication techniques used in persuasion, negotiation and counselling (eg neuro-linguistic programming and transactional analysis).OptionalEthics and International Human Rights for Journalists 2024-25JOU2006MLevel 52024-25This module aims to highlight the importance of human rights issues to the practice of journalism and aims to develop students awareness of the range of ethical issues facing journalists.OptionalHistories of Journalism 2024-25JOU2290MLevel 52024-25This module extends the study of the history of journalism into the twentieth century. It provides students with the opportunity to critically consider the historical background to some of the issues which feature in contemporary news agendas for example students may have the opportunity to discuss the reporting of war; changes in the National Health Service; critique of care in the community relating to mental health, the export of American culture and Globalisation; the impact of ethnicity on politics and culture particularly in terms of EU debates; etc. Appropriate emphasis will be placed upon the role of the press in recording these social and political developments.OptionalJournalism and Society 2024-25JOU2285MLevel 52024-25The role of the media as a 'mirror' of society means that journalists encounter cross-cultural issues in their newsgathering and news processing functions. This module aims to prepare students to write stories with cultural sensitivity, care and compassion.OptionalJournalism Production 2: Project 2024-25JOU2292MLevel 52024-25This module gives the students the opportunity to specialise in a medium of their choice. In consultation with tutors, students will be able to produce radio or television bulletins, features and magazine programmes, a web site with multimedia content or print magazines and newspapers. More advanced skills appropriate to each medium will be taught and workshops will be tutor led and supervised as required. Materials produced will be outward facing where appropriate.OptionalLaw, Ethics and Regulation 2024-25JOU2287MLevel 52024-25This module aims to build on legal and administrative knowledge gleaned in Essential Law at Level One. It examines how criminal and civil legislation affecting print, online and broadcast journalists has developed; identifies areas of conflict and uncertainty; and requires students to apply knowledge of legislation and case law to given scenarios, including responses to actions in the civil courts.OptionalLive Events Management 2024-25SBM2018MLevel 52024-25This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalIndependent Study (Public Relations) 2025-26PBR3021MLevel 62025-26The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis and critique and combines critical approaches to public relations with practical application through case studies. Hence, it encourages students to apply key theoretical, conceptual and methodological issues in writing a dissertation. The module challenges the students to pull together the research skills acquired throughout their studies and particularly from the second year module Research Skills and Practice, make use of a body of literature and reflect upon the link between theory and practice.CoreBrand and Reputation 2025-26PBR3020MLevel 62025-26This module aims to explore what is meant by "brands" and "branding". This module aims to provide a solid understanding and application in the strategies of global brand management and the impact on reputation. Key branding concepts such as brand identity, brand image, brand positioning and brand equity will be explored and supported by brand insights that will provide clear insights and illustrations of branding strategies in action. Key skills and theories of brand management will be presented and discussed within the context of a global brand management environment. Students can gain an appreciation of the role of brand strategy within a corporations operating plan.OptionalComparative Media History 2025-26JOU3006MLevel 62025-26This module aims to enable students to appreciate trends and changes within the main media industries (press, radio, TV, cinema, music and the internet) on a comparative basis between countries and between platforms. The module offers an opportunity to understand how the media has reached the state it is now in, and what trends are likely to continue in the future.OptionalCreativity in Public Relations 2025-26PBR3022MLevel 62025-26Creativity is a crucial element in the PR practitioners toolkit as the industries of advertising and PR are becoming more closely aligned. Different ways of attracting the attention of clients, target audiences, stakeholders and journalists need to be embraced as we communicate in increasingly noisy environments. Using traditional and digital/social media to best effective requires a deep understanding of effective writing and what makes eye catching and excellent design. This module aims to bring together elements potentially studied in the first two years and in brand and reputation. This module examines the way PR teams work with creative disciplines designers, writers and creative advertising. Students have the opportunity to attain knowledge and skills to effectively draw up a creative brief and manage its delivery.OptionalDigital Communications 2025-26PBR3018MLevel 62025-26Students have the opportunity look at the history of the internet and at some of the underlying technology and web page design. Furthermore, they can potentially explore content-management systems, SEO, data journalism and database driven websites. Consideration is given to the strategic use of websites and how these can link with blogs, social media and current digital communications tools as part of a long term integrated PR strategy. Image optimisation will be covered involving the use and understanding of software such as Photoshop to ensure efficient and correct use of image data.OptionalInternal Communications 2025-26PBR3019MLevel 62025-26Internal Public Relations involves more than employee communications and is an essential aspect of most (perhaps even all) PR programmes. In particular students have the opportunity to consider ethical aspects of Internal Public Relations and distinguish the role of Internal Public Relations from that of related fields such as Human Resource Management and internal publicity.OptionalInternational Media Policies 2025-26JOU3131MLevel 62025-26This module examines broadcasting structures in the UK and in other countries. It aims to develop students critical understanding of models of national broadcasting and the implications for media policy and mass media's role in society. The module aims to introduce students to the fundamental contexts of national, cultural and economic systems which inform the development of media policy debates.OptionalJournalism Independent Study 2025-26JOU3016MLevel 62025-26Students undertake a dissertation topic of their choice within their chosen field of study and are expected to apply theoretical concepts to their research. They will be allocated an individual tutor to support their work but students are expected to demonstrate a high degree of personal commitment and to work on their own initiative.OptionalJournalists on the Screen 2025-26JOU3015MLevel 62025-26The purpose of this module is to examine and critically compare the different representations of journalists to be found in film and assess the relation between these portrayals and continuing moral and political issues faced by the profession. The module expects students to study movies in which journalists are portrayed as leading characters.OptionalPeace and Conflict Reporting 2025-26JOU3005MLevel 62025-26This module explores the history of war reporting and the ways in which journalists have represented conflicts. It also considers the reasons why some conflicts are marginalised, ignored altogether or given extensive coverage by the mainstream media. It studies theoretical aspects and practical implications of conflict-sensitive reporting.OptionalPolitical Journalism 2025-26JOU3146MLevel 62025-26This module is designed for students who have an interest in the theory and practice of political reporting, building on teaching at earlier levels of the programme relating to British and European political institutions. It focuses on two areas: political theory and the practice of political reporting. Increasingly, journalists need a critical understanding of the underlying concepts for political acting such as liberty, justice, rights, law, and how they are realised in our contemporary democracies. The module will discuss the crisis of our modern democracy and the concept of post-democracy. It will also reflect on the essential role the media hold within our democracies. The practical element will focus on the sourcing of political stories and on various models of political storytelling. It will further look at how digital journalism and the social media have changed political journalism.OptionalProfessional Journalism Production 2025-26JOU3154MLevel 62025-26Working on an individual basis, students will have the opportunity to produce project work in either broadcast, news and magazine brands, online and sport. It is expected that the resulting work will be at industry-standard and suitable for public consumption. An advanced level of editorial and production skills will be expected, including story and idea origination, news and feature management and agenda setting, along with an awareness of the differing journalistic treatment demanded by each medium. Students will be expected to be work on their own initiative, making their own editorial decisions, with tutor supervision.OptionalProfessional Placement 2025-26JOU3022MLevel 62025-26Work experience is seen as essential in today's competitive jobs market. This module aims to give students the opportunity to experience the industries that can be linked to their studies, gain vital skills which may prepare them for the job market and also establish and maintain links with industry professionals who may help them in their chosen career.OptionalStrategic Corporate Public Relations 2025-26PBR3016MLevel 62025-26This module considers Strategic Corporate Communication as a means of engendering trust and building reputation in key aspects of corporate activity, in particular in Investor Relations. It considers strategically vital concerns of corporate management at the highest level, in particular Corporate Governance and other institutional, social, political and technological issues that have a direct effect on the cost and availability. Modern media techniques and pressures have been to the fore in the recent fiscal crises as has the relationship between commercial and political interests and imperatives. This relationship will be described and developed as part of a wider understanding that strategic communications is not just a commercial or fiscal priority, especially in difficult times.OptionalValues, Issues and Crisis Management Counselling 2025-26PBR3017MLevel 62025-26This module offers students the opportunity to develop a theoretical and practical understanding and application of digital communications used within Public Relations including: design and writing for web sites; blogs and social media: and to make them aware of some of the implications of this medium for PR.Optional

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Effective Copywriting and Design 2022-23PBR1034MLevel 42022-23In this module, students will be expected to develop the critical abilities to judge the effectiveness of public relations writing, through analysis and evaluation of a variety of different texts and their graphical context. Such texts will include newspaper and magazine articles, and other specific public relations examples including brochures, press releases, newsletters, websites, and more. Students will have the opportunity to apply and interpret readability tests to their own writing and that of others, and will consider the legal constraints (including copyright, libel, defamation) on what can properly be stated or alleged.CoreEssential Journalism 1 2022-23JOU1091MLevel 42022-23This module will be a blend of practice and theory and aims to create a progression through the key journalistic skills needed to tell stories on the most appropriate platform using traditional, digital and mobile media. This module aims to develop a rounded awareness of the media and to give students the skills and insight that equip them to develop further in levels two and three. The focus is on newsgathering and storytelling skills. The way design influences different media is also analysed.CoreEssential Law 2022-23JOU1092MLevel 42022-23Journalism students are required to abide by the law, in terms of newsgathering and research methods, data collection and retention, use of communication networks, publishing and broadcasting material to audiences. This module aims to introduce students to the legal system, to the operation of the courts, and examines the impact of legislation and codes of practice on the work of journalists.CoreIntegrated Communication 2022-23PBR1029MLevel 42022-23This module encourages students to understand a range of core communication models and theories so that they might analyse the likely impact of media messages on target audiences. A crucial aspect of this module is the discussion of integrated communications and how the disciplines of advertising, marketing and public relations fit together.CoreIntroduction to Journalism Studies 2022-23JOU1090MLevel 42022-23Journalism is a key activity not simply in the communication of news and current affairs, but as a primary definer of social, political and psychological contexts in which we live and work as citizens in the twenty-first century. This module introduces students to key cultural, commercial and technological developments that have shaped the modern media, exploring those developments in terms of their history as well as the social impacts of modern mass communications.CoreIntroduction to Public Relations 2022-23PBR1018MLevel 42022-23This module is designed to provide a broad introduction to corporate public relations (PR), including the role of PR within corporate life and in particular, the assurance of an organisations reputation. It is designed for students with no previous experience or knowledge of public relations and the professional activities of practitioners. There are typically two main areas of study: - The context of public relations - The practice of public relations to meet objectives.CorePublic Relations in Organisational Communications 2023-24PBR2013MLevel 52023-24The module considers the role of Public Relations (PR) in the context of the changing nature of communication between organisations and their publics. The rapidly evolving technological context that is transforming the environment within which communication takes place is of particular concern to communication. Technological change has also had a social impact in terms of individuals' use of media, access to information and social interaction that all have implications for communication. Through completion of the module students can begin to plan and evaluate the contribution of PR within an integrated communications campaign strategy and develop their skills in presenting and defending their ideas within a realistic context.CorePublic Relations Organisations and People 2023-24PBR2015MLevel 52023-24Effective management of PR does not depend on luck; there are Codes of Conduct for practitioners to follow and the typical client / consultant relationship is usually organised into a Contract. This module will look at Public Relations and how it works as a business in its own right, together with how it works as a function of other businesses in order to provide students with a clear image of the establishment, structure and style of a PR consultancy, linked to the professional processes that go on within the business. As well as the world of PR consultancies, this unit will consider and discuss the role of PR within an organisation, considering the similarities and differences between the structure and performance of consultancy and in-house PR resources.CoreResearch methods 2023-24JOU2289MLevel 52023-24This module is designed to equip students with the understanding of research design and methods for undertaking research. The module gives students the opportunity to develop their observational, analytical and writing skills. It has vocational relevance in enabling students to select a relevant research topic for in-depth analysis and evaluation in their final year.CoreCommunity Engagement 2023-24PBR2014MLevel 52023-24Community engagement is the process by which businesses and individuals build ongoing relationships with the purpose of achieving a collective vision for the benefit of a community. This increasingly important aspect of Public Relations can prove challenging as both persuasion and influence techniques are required. During this module, students will have the opportunity to evaluate current communication techniques used in persuasion, negotiation and counselling (eg neuro-linguistic programming and transactional analysis).OptionalEthics and International Human Rights for Journalists 2023-24JOU2006MLevel 52023-24This module aims to highlight the importance of human rights issues to the practice of journalism and aims to develop students awareness of the range of ethical issues facing journalists.OptionalHistories of Journalism 2023-24JOU2290MLevel 52023-24This module extends the study of the history of journalism into the twentieth century. It provides students with the opportunity to critically consider the historical background to some of the issues which feature in contemporary news agendas for example students may have the opportunity to discuss the reporting of war; changes in the National Health Service; critique of care in the community relating to mental health, the export of American culture and Globalisation; the impact of ethnicity on politics and culture particularly in terms of EU debates; etc. Appropriate emphasis will be placed upon the role of the press in recording these social and political developments.OptionalJournalism and Society 2023-24JOU2285MLevel 52023-24The role of the media as a 'mirror' of society means that journalists encounter cross-cultural issues in their newsgathering and news processing functions. This module aims to prepare students to write stories with cultural sensitivity, care and compassion.OptionalJournalism Production 2: Project 2023-24JOU2292MLevel 52023-24This module gives the students the opportunity to specialise in a medium of their choice. In consultation with tutors, students will be able to produce radio or television bulletins, features and magazine programmes, a web site with multimedia content or print magazines and newspapers. More advanced skills appropriate to each medium will be taught and workshops will be tutor led and supervised as required. Materials produced will be outward facing where appropriate.OptionalLaw, Ethics and Regulation 2023-24JOU2287MLevel 52023-24This module aims to build on legal and administrative knowledge gleaned in Essential Law at Level One. It examines how criminal and civil legislation affecting print, online and broadcast journalists has developed; identifies areas of conflict and uncertainty; and requires students to apply knowledge of legislation and case law to given scenarios, including responses to actions in the civil courts.OptionalLive Events Management 2023-24SBM2018MLevel 52023-24This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalIndependent Study (Public Relations) 2024-25PBR3021MLevel 62024-25The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis and critique and combines critical approaches to public relations with practical application through case studies. Hence, it encourages students to apply key theoretical, conceptual and methodological issues in writing a dissertation. The module challenges the students to pull together the research skills acquired throughout their studies and particularly from the second year module Research Skills and Practice, make use of a body of literature and reflect upon the link between theory and practice.CoreBrand and Reputation 2024-25PBR3020MLevel 62024-25This module aims to explore what is meant by "brands" and "branding". This module aims to provide a solid understanding and application in the strategies of global brand management and the impact on reputation. Key branding concepts such as brand identity, brand image, brand positioning and brand equity will be explored and supported by brand insights that will provide clear insights and illustrations of branding strategies in action. Key skills and theories of brand management will be presented and discussed within the context of a global brand management environment. Students can gain an appreciation of the role of brand strategy within a corporations operating plan.OptionalComparative Media History 2024-25JOU3006MLevel 62024-25This module aims to enable students to appreciate trends and changes within the main media industries (press, radio, TV, cinema, music and the internet) on a comparative basis between countries and between platforms. The module offers an opportunity to understand how the media has reached the state it is now in, and what trends are likely to continue in the future.OptionalCreativity in Public Relations 2024-25PBR3022MLevel 62024-25Creativity is a crucial element in the PR practitioners toolkit as the industries of advertising and PR are becoming more closely aligned. Different ways of attracting the attention of clients, target audiences, stakeholders and journalists need to be embraced as we communicate in increasingly noisy environments. Using traditional and digital/social media to best effective requires a deep understanding of effective writing and what makes eye catching and excellent design. This module aims to bring together elements potentially studied in the first two years and in brand and reputation. This module examines the way PR teams work with creative disciplines designers, writers and creative advertising. Students have the opportunity to attain knowledge and skills to effectively draw up a creative brief and manage its delivery.OptionalDigital Communications 2024-25PBR3018MLevel 62024-25Students have the opportunity look at the history of the internet and at some of the underlying technology and web page design. Furthermore, they can potentially explore content-management systems, SEO, data journalism and database driven websites. Consideration is given to the strategic use of websites and how these can link with blogs, social media and current digital communications tools as part of a long term integrated PR strategy. Image optimisation will be covered involving the use and understanding of software such as Photoshop to ensure efficient and correct use of image data.OptionalInternal Communications 2024-25PBR3019MLevel 62024-25Internal Public Relations involves more than employee communications and is an essential aspect of most (perhaps even all) PR programmes. In particular students have the opportunity to consider ethical aspects of Internal Public Relations and distinguish the role of Internal Public Relations from that of related fields such as Human Resource Management and internal publicity.OptionalInternational Media Policies 2024-25JOU3131MLevel 62024-25This module examines broadcasting structures in the UK and in other countries. It aims to develop students critical understanding of models of national broadcasting and the implications for media policy and mass media's role in society. The module aims to introduce students to the fundamental contexts of national, cultural and economic systems which inform the development of media policy debates.OptionalJournalism Independent Study 2024-25JOU3016MLevel 62024-25Students undertake a dissertation topic of their choice within their chosen field of study and are expected to apply theoretical concepts to their research. They will be allocated an individual tutor to support their work but students are expected to demonstrate a high degree of personal commitment and to work on their own initiative.OptionalJournalists on the Screen 2024-25JOU3015MLevel 62024-25The purpose of this module is to examine and critically compare the different representations of journalists to be found in film and assess the relation between these portrayals and continuing moral and political issues faced by the profession. The module expects students to study movies in which journalists are portrayed as leading characters.OptionalPeace and Conflict Reporting 2024-25JOU3005MLevel 62024-25This module explores the history of war reporting and the ways in which journalists have represented conflicts. It also considers the reasons why some conflicts are marginalised, ignored altogether or given extensive coverage by the mainstream media. It studies theoretical aspects and practical implications of conflict-sensitive reporting.OptionalPolitical Journalism 2024-25JOU3146MLevel 62024-25This module is designed for students who have an interest in the theory and practice of political reporting, building on teaching at earlier levels of the programme relating to British and European political institutions. It focuses on two areas: political theory and the practice of political reporting. Increasingly, journalists need a critical understanding of the underlying concepts for political acting such as liberty, justice, rights, law, and how they are realised in our contemporary democracies. The module will discuss the crisis of our modern democracy and the concept of post-democracy. It will also reflect on the essential role the media hold within our democracies. The practical element will focus on the sourcing of political stories and on various models of political storytelling. It will further look at how digital journalism and the social media have changed political journalism.OptionalProfessional Journalism Production 2024-25JOU3154MLevel 62024-25Working on an individual basis, students will have the opportunity to produce project work in either broadcast, news and magazine brands, online and sport. It is expected that the resulting work will be at industry-standard and suitable for public consumption. An advanced level of editorial and production skills will be expected, including story and idea origination, news and feature management and agenda setting, along with an awareness of the differing journalistic treatment demanded by each medium. Students will be expected to be work on their own initiative, making their own editorial decisions, with tutor supervision.OptionalProfessional Placement 2024-25JOU3022MLevel 62024-25Work experience is seen as essential in today's competitive jobs market. This module aims to give students the opportunity to experience the industries that can be linked to their studies, gain vital skills which may prepare them for the job market and also establish and maintain links with industry professionals who may help them in their chosen career.OptionalStrategic Corporate Public Relations 2024-25PBR3016MLevel 62024-25This module considers Strategic Corporate Communication as a means of engendering trust and building reputation in key aspects of corporate activity, in particular in Investor Relations. It considers strategically vital concerns of corporate management at the highest level, in particular Corporate Governance and other institutional, social, political and technological issues that have a direct effect on the cost and availability. Modern media techniques and pressures have been to the fore in the recent fiscal crises as has the relationship between commercial and political interests and imperatives. This relationship will be described and developed as part of a wider understanding that strategic communications is not just a commercial or fiscal priority, especially in difficult times.OptionalValues, Issues and Crisis Management Counselling 2024-25PBR3017MLevel 62024-25This module offers students the opportunity to develop a theoretical and practical understanding and application of digital communications used within Public Relations including: design and writing for web sites; blogs and social media: and to make them aware of some of the implications of this medium for PR.Optional

How you are assessed

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days after the submission date.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days after the submission date.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

Entry Requirements 2023-24

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

T Level: Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 6.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Entry Requirements 2022-23

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 6.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Accreditations

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association. The University of Lincoln is a Member of the European Public Relations Education and Research Association (EUPRERA). Relationships with industry bodies can enable students and graduates to benefit from industry contacts, work experience and internship opportunities.

Practice Your Skills With Our Student Media Platforms

We have many media outlets at Lincoln, where your journalism work can be seen by a potential world-wide audience. LSJ News is the news and features hub used by all our students to showcase their course work, The Linc is a student-run news site, Siren Radio is our campus-based community radio station, and Cygnet PR is a student-run PR agency.

Industry Recognition

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association. The University of Lincoln is also a Member of the European Public Relations Education and Research Association (EUPRERA).

Work Placements

Gaining industry experience is an important element of this programme. Students are supported in finding work placements in regional or national organisations. Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

There are a number of extracurricular activities available for students to develop their skills. The University is home to Cygnet PR, a student-run PR agency through which students can experience working on live projects for external clients, as well as the University’s student magazine, print, and web publications, and its community and student radio stations, Siren Radio, and Brayford Radio.

"This course has helped me develop an excellent understanding of the PR and Communications industry. I thoroughly enjoy coming up with creative campaigns and creating recognisable branding material, and the tutors are encouraging and supportive and have made me feel confident in my abilities as a PR student."

Lucy Williams, BA (Hons) Journalism and Public Relations student

Career Opportunities

Graduates may choose to pursue a career in either journalism or PR. There are potential roles in print, broadcast, online media, public relations, advertising, corporate communications, publishing, and freelance copywriting. Some students also go on to study further at postgraduate level.

Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Related Courses

Prioritising Face-to-Face Teaching

At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.

Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.