What is Strategy?

Key Information

Programme Type



6-week Online Delivery


5 Master's Credits



Next Start Date

Please contact us

Course Overview

This online microcredential will explore the nature and meaning of 'strategy' and its role in contributing to the purpose of the organisation or to the development of competitive advantage. It will explore why strategy is important, its relationship with leadership, and the stages of the strategy process. The importance of seeing strategy not just as a singularity but existing at different levels in an organisation will be emphasised, and the concept of strategy will be set in different contexts in relation to different types of organisation and how these can impact strategic outcomes. The role of strategy in determining organisational vision, culture, and values will also be explored.

Why Choose Lincoln

Flexible, online delivery

Completed over 6 weeks

5 Master's-level credits

Developed by experts at Lincoln International Business School

Explore the nature and meaning of ‘strategy’

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How You Study

Students will work in a virtual learning environment, engaging with independent study materials such as videos and reading content, and have opportunities to test their understanding.

Upon completion of the programme, students are expected to be able to discuss the meaning of strategy and how strategy can be used to determine an organisation's purpose, describe different forms of organisation and critically evaluate their suitability for delivering strategic outcomes, and assess the role of strategy in determining organisational vision, culture, and values.

The main topics covered in the course include:

- What is strategy in an organisational setting?
- Leadership/management as a strategist
- Forms of organisation and their impact on strategic outcomes
- Organisation vision, mission, and values, and the effect on culture
- Strategy and its role in determining vision, mission, values and culture

How you are assessed

The types of assessment used will range from written assignments, reports, and reflective journals, which provide an opportunity to demonstrate learning. Specific guidance will be provided by the teaching team. All assessments will be subject to specific referencing and citation requirements, and University regulations relating to assessment, submission, and resits.

Upon successful completion, students will receive a digital badge and certificate of completion, and five Master's credits.

Explore Flexible Learning

From short courses and microcredentials, to professional development modules and fully online Master’s degrees, we offer a range of flexible programmes to suit your individual needs. Our suite of programmes uses a variety of delivery methods, including online-only, face-to-face, blended, and distance-learning approaches.

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Combining Courses

Students who successfully complete three microcredential programmes from the same subject category may use this as Accreditation of Prior Learning against a module on our MBA Leadership programme. For more information, please contact us.

Bespoke Microcredentials for Businesses

If your organisation is interested in bespoke microcredentials for a group of employees, please contact our team at mc-admin@lincoln.ac.uk.