Why Choose Lincoln
Flexible, online delivery
Completed over 6 weeks
5 Master's-level credits
Developed by experts at Lincoln International Business School
Explore the nature and meaning of ‘strategy’
Course Overview
This online microcredential will explore the nature and meaning of 'strategy' and its role in contributing to the purpose of the organisation or to the development of competitive advantage. It will explore why strategy is important, its relationship with leadership, and the stages of the strategy process. The importance of seeing strategy not just as a singularity but existing at different levels in an organisation will be emphasised, and the concept of strategy will be set in different contexts in relation to different types of organisation and how these can impact strategic outcomes. The role of strategy in determining organisational vision, culture, and values will also be explored.
Please note that applications for this course will close at midday on Friday 5 January 2024.
How You Study
Students will work in a virtual learning environment, engaging with independent study materials such as videos and reading content, and have opportunities to test their understanding.
Upon completion of the programme, students are expected to be able to discuss the meaning of strategy and how strategy can be used to determine an organisation's purpose, describe different forms of organisation and critically evaluate their suitability for delivering strategic outcomes, and assess the role of strategy in determining organisational vision, culture, and values.
The main topics covered in the course include:
- What is strategy in an organisational setting?
- Leadership/management as a strategist
- Forms of organisation and their impact on strategic outcomes
- Organisation vision, mission, and values, and the effect on culture
- Strategy and its role in determining vision, mission, values and culture
How you are assessed
The types of assessment used will range from written assignments, reports, and reflective journals, which provide an opportunity to demonstrate learning. Specific guidance will be provided by the teaching team. All assessments will be subject to specific referencing and citation requirements, and University regulations relating to assessment, submission, and resits.
Upon successful completion, students will receive a digital badge and certificate of completion, and five Master's credits.
Explore Flexible Learning
From short courses and microcredentials, to professional development modules and fully online Master’s degrees, we offer a range of flexible programmes to suit your individual needs. Our suite of programmes uses a variety of delivery methods, including online-only, face-to-face, blended, and distance-learning approaches.
Find a Course
Combining Courses
Students who successfully complete three microcredential programmes from the same subject category may use this as Accreditation of Prior Learning against a module on our MBA Leadership programme. For more information, please contact us.
Course List
| Course Category | Title |
|---|---|
|
Strategy |
What is Strategy? |
|
Strategy |
Strategic Analysis |
|
Strategy |
Strategic Change |
| Course Category | Title |
|---|---|
|
Marketing |
Environmental Trends and Strategic Marketing |
|
Marketing |
Brand Management |
|
Marketing |
Integrated Marketing Communications and Stakeholder Engagement |
| Course Category | Title |
|---|---|
|
Accounting and Finance |
Accounting Concepts |
|
Accounting and Finance |
Investment Appraisal and Financial Decision-making |
|
Accounting and Finance |
Assessing Financial Health |
| Course Category | Title |
|---|---|
|
Leadership and Management |
Managing Self and Others |
|
Leadership and Management |
Culture and High Performing Teams |
|
Leadership and Management |
Ethical Leadership and the Decision-Making Process |
Bespoke Microcredentials for Businesses
If your organisation is interested in bespoke microcredentials for a group of employees, please contact our team at mc-admin@lincoln.ac.uk.