Strategic Analysis

Key Information

Programme Type



6-week Online Delivery


5 Master's Credits



Next Start Date

Please contact us

Course Overview

To understand what strategies need to be put in place to help a business better meet its purpose, it is important for the strategist to understand the environment the organisation is operating in to identify strategic gaps and opportunities.

This online microcredential explores techniques, models, and frameworks that leaders and managers can use to analyse both the external and internal environment of the organisation. Having conducted such an analysis, leaders and managers are in a better position to identify strategic gaps and make decisions around what strategies might be implemented which can address those gaps and better fulfil the purpose of the organisation.

Why Choose Lincoln

Flexible, online delivery

Completed over 6 weeks

5 Master's-level credits

Developed by experts at Lincoln International Business School

Explore explores techniques, models, and frameworks for strategic analysis

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How You Study

Students will work in a virtual learning environment, engaging with independent study materials such as videos and reading content, and have opportunities to test their understanding.

Upcon completion of the course students are expected to be able to assess the role of external analysis of organisations in identifying strategic issues, evaluate the role of internal analysis of organisations in identifying strategic issues, and critically analyse and assess the use of strategic analysis in developing strategy and decision-making.

The main topics covered in the course include:

- What is the purpose of strategic analysis?
- What are the main approaches to analysing the external environment?
- What are the main approaches to analysing the internal environment?
- How does strategic analysis help in assessing strategic options?
- What are the limitations of strategic analysis

How you are assessed

The types of assessment used will range from written assignments, reports, and reflective journals, which provide an opportunity to demonstrate learning. Specific guidance will be provided by the teaching team. All assessments will be subject to specific referencing and citation requirements, and University regulations relating to assessment, submission, and resits.

Upon successful completion, students will receive a digital badge and certificate of completion, and five Master's credits.

Explore Flexible Learning

From short courses and microcredentials, to professional development modules and fully online Master’s degrees, we offer a range of flexible programmes to suit your individual needs. Our suite of programmes uses a variety of delivery methods, including online-only, face-to-face, blended, and distance-learning approaches.

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Combining Courses

Students who successfully complete three microcredential programmes from the same subject category may use this as Accreditation of Prior Learning against a module on our MBA Leadership programme. For more information, please contact us.

Bespoke Microcredentials for Businesses

If your organisation is interested in bespoke microcredentials for a group of employees, please contact our team at