23rd July 2013, 2:44pm
Young creatives’ brand new ideas in line for international design awards
Alfie Daniell-Waldron designs for Eurosport Up-and-coming creatives from the University of Lincoln are in the running for prestigious design industry awards, having devised imaginative new campaigns for some of the world’s biggest brands.

The annual Young Creative Network (YCN) Student Awards unearth and showcase emerging creative excellence from international universities, colleges and art and design schools. The awards invite undergraduate students to respond to live briefs, which are written by a selection of household brands, charities and industry organisations.

This year, the University of Lincoln is celebrating 11 of its Creative Advertising and Graphic Design undergraduates receiving commendations and being shortlisted as finalists in the competition, which will conclude with a glittering awards ceremony in London later this year.

Second-year BA (Hons) Creative Advertising students Gabby Kirwin, Alfie Daniell-Waldron, Marie Foster, Harriet Wiltshire, Craig Ellinor and Christina Worman worked in pairs to respond to briefs set by British Eurosport, Nissan and Plan UK. Second-year BA (Hons) Graphic Design students Zach Sheppard, Sam Peel, Benjamin Walker and Susan Brigham were also selected as finalists for their Plan UK design, and Stuart O’Flynn, who is a third year Graphic Design student, was commended for his Forestry Commission England campaign.

Speaking of their success, Alfie Daniell-Waldron said: “It is fantastic to be representing the University on an international level, and to prove that Lincoln is a force to be reckoned with when it comes to creativity. I was working as part of a great creative team, and I think our success is a testament to how the programme is taught and how committed the whole course is to doing well.”

Each of the commended students will see their work featured in the YCN Student Annual, which has 15,000 copies distributed throughout the creative sector and among design and advertising agencies around the globe.

Mike Belton, Programme Leader for BA (Hons) Creative Advertising at the University of Lincoln, said: “We are extremely pleased with the results of this year’s Young Creative Network competition, as our students have had great success across a number of categories, which only confirms the School of Art & Design's already strong reputation for creativity and innovation.

“The YCN Student Awards represent a truly international competition, and the standard of work involved seems to get higher and higher each year. It is therefore a great testament to our students’ skill and determination that they have been selected against such strong competition by a range of potential employers.”

Before the shortlist was revealed, each piece of submitted work was reviewed and judged by the global brand it is designed to promote. The commended finalists are now invited to the YCN Student Awards Ceremony in September 2013, where the overall winners will be announced.

Other brands involved in the programme include Bacardi, Lego, Yahoo! and UGG, and for each category there is the opportunity for the winning student to benefit from a £3000 award pool. This fund runs alongside each brief and is available for student designers whose work is selected for broader use.

For more information on the awards, the competition briefs and the commended finalists, visit www.ycn.org/awards/ycn-student-awards.
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