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13th June 2011, 10:42am
Retail industry experts add to Lincoln's academic talent
A customer shopping in a supermarket The University of Lincoln has recruited two retail industry experts to join the academic talent at its Lincoln Business School.

Professors Charles Dennis and Martin Hingley have joined the School to help drive forward its rapidly growing research programme.

Prof Dennis, an academic authority on consumer behaviour and e-retailing, has taken on the role of Professor of Marketing & Retailing and will also serve as Director of Research for Lincoln Business School.

His research has provided insights into the rapidly-evolving world of online marketing, including the emergence of social media as a powerful new tool for business. He has also produced highly-acclaimed work on consumer behaviour, including seminal books on what shopping centres and e-retailers must offer customers to be successful.

He is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and Associate Editor (Retailing) of the European Journal of Marketing.

Prof Dennis, who arrived from Brunel University, said he had been attracted to Lincoln by its “go-ahead attitude”, its superb facilities, and its achievements in national league tables, student satisfaction and research.

“The most recent Research Assessment Exercise was a real mark of success for Lincoln and my ambitions are to maintain and accelerate the development of research quality,” he said. “The main business of a university is of course student learning, and the skills and dedication of the staff here are demonstrated by our stratospheric National Student Survey results. We are building on this success, with a superb team of academics boosting research quality as well as teaching and learning. There are important benefits for the students from exposure to our cutting-edge research as well as direct benefits to society from implementing research findings.”

Prof Hingley, an expert on the complex relationships between food retailers and their suppliers, has been appointed Lincoln’s new Professor of Strategic Marketing. He was previously at Harper Adams University College.

He specialises in the teaching and study of agri-food marketing and supply chain management. He has wide-ranging experience in the international food industry and has provided market and business analysis and industry-based training with the Institute of Grocery Distribution (IGD). He also held a three-year fellowship with the global retail chain Tesco plc.

His academic work has explored issues of corporate social responsibility in the food sector, including the role of retail co-operatives in promoting the sustainable and local food agenda.

His move to Lincoln marks a return home for Prof Hingley, who was born and schooled in the city. He said coming back to Lincoln after 30 years away had been “a revelation”.

“This city has gone through profound changes,” said Prof Hingley. “It is still a great industrial city but the University of Lincoln has added new character and energy to the place and its significant contribution to the local and regional economy is plain for all to see. One thing that remains constant is the tremendous contribution of agriculture and food to the area and this is one of the reasons that I returned to Lincolnshire; to re-engage with the industry and represent the University in helping to meet the needs and ambitions of the rural economy.”

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