4th April 2011, 2:30pm  (updated 6th April 2011, 1:38pm)
Radio supremo Trevor Dann to speak at Lincoln this Wednesday
Trevor Dann bangs the gong for the new Lincoln Sound Theatre The man said to have made Radio 1 cool again, Trevor Dann, will be coming to Lincoln to give a talk on the future of radio on Wednesday (6 April 2011).

The BAFTA-winning radio executive was responsible for bringing Chris Evans to Radio 1 and overhauling its music policy in the 1990s as part of the sweeping changes that saw the shock departure of many of its long-standing DJs including Dave Lee Travis, Simon Bates and Bob Harris.

He was appointed Visiting Professor in Radio and Sound by the University of Lincoln's School of Media in December last year and will visit the University next week to officially open the new Sound Theatre, before giving his inaugural public lecture at 6pm.

In his talk, On Air, Online, On Demand, On Fire: Radio In the 21st Century, Dann will respond to sceptics who predict the long slow death of radio thanks to the explosion of online audio streams and handheld mobile devices.

He will argue that "we’ve been here before: video didn’t kill the radio star and listening figures are as high as they’ve ever been" and that "the basic characteristics of the medium - portable and personal - make its future in the digital age assured."

Drawing on both his past experiences in BBC network broadcasting and his current roles in independent production and at the home of new and emerging music, Amazing Radio, Dann will outline a new vision for radio programming, commercial and public service, in the post-platform age.

Free entry; everyone welcome

Wednesday 6 April 2011 - 5.30pm registration; 6.00pm lecture - EMMTEC Lecture Theatre, Brayford Pool campus.

Register your place by telephoning 01522 837100 or emailing events@lincoln.ac.uk
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