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6th May 2010, 4:41pm  (updated 7th May 2010, 8:23am)
University in top ten in UK blogging survey
blogger The University of Lincoln has been ranked ninth in a national survey of positive online coverage of universities.

The findings of the new analysis, reported in today’s Times Higher Education magazine, measured blogs, news and reviews. Lincoln came ninth in the league table for positive "buzz" about universities on blogs.

The survey, by Portfolio Communications, attempts to measure institutions' standing online. The rankings are based on an analysis of the content of almost 4,000 sites.

Mark Westaby, director of online reputation at Portfolio Communications, said:“What this means is that there are a lot of people out there talking about the University of Lincoln in their blogs.”

Joss Winn, Technology Officer at the University’s Centre for Educational Research and Development, said: “Blogging takes various forms but broadly speaking it is a form of web-based self-publishing. Prior to the web, it was difficult and costly for people to publish and distribute their thoughts and their work widely.  

“But it's not simply about web publishing; blogging is a powerful network – in the 'blogosphere' a multitude of blogs (and therefore people) are connected through a web of mutual references, discussions, links and ideas. The web liberated the global exchange of knowledge. Blogging is liberating the conversation around that knowledge and providing a space for the creation of new forms of knowledge, too.”

In his comments to Times Higher Education Mark Westaby added: “The poll is intended as a useful indicator to help universities position themselves in what is an increasingly competitive environment.”

The full story can be read here

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