30th November 2006

 

BUSINESSES LISTEN TO WIN

 

Local businesses were among many who attended a lecture at the University of Lincoln on how to become a winning company by adopting proven winning behaviours.

 

Earlier this week Professor Colin Coulson-Thomas explained to his audience the key findings of his research which are outlined in his new book ‘Winning Companies: Winning People, the differing approaches of winners and losers’.

 

Representatives from local businesses, local council members, university senior staff, academics and students attended the lecture.

 

He focused on corporate governance and the importance of building mutually beneficial relationships with customers, employees and all other stakeholders.

 

Professor Coulson-Thomas said: “Winning boards are driven to succeed and at the same time their actions demonstrate they care. They strive to benefit shareholders by delivering additional value to customers. They provide and communicate strategic direction, achievable goals and clear objectives.

 

“Urgent action is needed to improve the competence of directors and the effectiveness of boards. Many boards have lowered their ambitions and are ignoring opportunities. Winning boards are distinguished by the attitudes and conduct of their members.”

 

Coulson-Thomas is the Professor of Direction and Leadership at the University of Lincoln. He has helped over 100 companies improve corporate performance and he has spoken at over 200 national and international corporate events.

 

The book is available from Kingsham Press, to order telephone 01243779378 or visit www.cotoco.com

 

For more information please contact Professor Coulson-Thomas on 01733361149 or email colinct@tiscali.co.uk

 

 

For more information contact:

Sophie Gayler Press Office Assistant

(01522) 886042 sgayler@lincoln.ac.uk

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