4th October 2006


Commercial companies and professional firms can now measure their approaches to obtaining new business against those of their competitors and peers as part of a continuing investigation led by Professor Colin Coulson-Thomas.


Completing a questionnaire enables businesses and firms to record important activities such as winning business and building key account relationships in a database managed by the University of Lincoln Professor.


In turn the participating companies receive a bespoke report which benchmarks their own performance with that of similar businesses contained within the database.


The benchmark database covers professional fields ranging from accountancy and the law to engineering, IT and management consulting.


To help users pinpoint the issues which are really important to their firms, the benchmark reports contain a ‘top ten action checklist’ which highlights where the particular firm falls furthest behind the most successful companies in the database.


Further information can be found at



For more information please contact:

Glen Wilson, Press Assistant

01522 886042               

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