8th June 2006

 

PUPILS TO COMPETE IN UNIVERSITY CHALLENGE

 

Over 200 children from 30 schools across Lincolnshire and Nottinghamshire will be putting their marketing skills to the test during an event at the University of Lincoln’s Brayford Pool Campus on Friday 9th June.

 

The year nine pupils are taking part in the Lincolnshire Co-op Challenge which has been organised by the Co-operative Group in collaboration with Fairtrade.

 

The children have been devising a marketing campaign to advertise Fairtrade products such as chocolate bars, coffee or flowers which they will present to a panel of judges on Friday.

 

Six schools will go through to the finals and the winning entry will be announced at the end of the day.

 

The year’s competition follows on from the success of last years’ event with double the number of children taking part.

 

During the day the Co-op, Aimhigher, the Lincolnshire and Rutland Education Business Partnership (EBP), Starbucks Coffee Company and the Body Shop will be running workshops and presentations.

 

The pupils will also find out more about university life and what it is like to study at the University of Lincoln.

 

Academic Business Liaison Co-ordinator, David Gannon said: "The Lincoln Business School is delighted to be involved in this important initiative.

 

“Giving school students a practical opportunity to engage with ‘real-life’ marketing problems adds an important dimension to their studies - plus the chance to experience a taste of university life here in Lincoln may whet their appetites for higher education - and that's where tomorrow's business leaders will come from."

 

The event will be held in the main academic building on the Brayford Pool Campus from 9.45am till 3.30pm on Friday 9th June.

 

For more information contact:

Kate Strawson Press Officer

(01522) 886244 kstrawson@lincoln.ac.uk

Visit our news web pages: www.lincoln.ac.uk/news/latestnews.htm