28th April 2006
SIREN LISTENERS TUNE INTO SMART IDEA
radio station Siren FM is offering listeners the chance to win a crate of beer
by spotting the Siren Smart car which will be parked up at a different location
This year for the first time ever Siren FM has teamed up with Mercedes-Benz of Lincoln and the Listers Group.
The dealership is sponsoring the stations’ breakfast show and has loaned the station a sign-written Smart car which the students are using as a marketing tool to raise the profile of Siren FM.
Every week day during the breakfast show listeners can text or ring presenter Lawrence McNab if they spot the Breakfast Smart car and win themselves a crate of beer.
Webcast Controller Philip Hawkins said the support
they’ve received from Mercedes-Benz of
approached Mercedes-Benz of
been driving the sign-written Smart car around
“Siren is into its second week now and so far we’ve had a great response from our listeners.”
FM broadcasts to an average of 20,000 people in the
The station has recently been awarded a community radio licence which in the future will allow it to broadcast for 365 days a year. Tune in to SIREN FM on 87.7FM or listen via the web at www.sirenonline.co.uk.
For more information contact:
Kate Strawson Press Officer
(01522) 886244 email@example.com
Visit our news web pages: www.lincoln.ac.uk/news/latestnews.htm