28th March 2006

 

AD AGENCY RELATES TO STUDENT’S WINNING CAMPAIGN

 

Design student Daniel Measures from the University of Lincoln has been shortlisted for a major national advertising award.

 

Daniel (20), who studies Interactive and Screen-Based Graphics at the Lincoln School of Art and Design, was one of the winners in the MPA Roses Student Creativity Awards 2006 announced last week.

 

He produced an ad campaign for the counselling service Relate in response to the brief ‘It’s all about communications’ set by the ad agency Taxi Studio.

 

At a judging and exhibition event held at Manchester Metropolitan University he found out that he’d won two to four weeks’ work experience at Taxi Studio in Bristol.

 

The winner from each brief secures a work placement with the agency that set the brief and of these seven students three will be awarded a gold, silver or bronze award.

 

“My advertising campaign for Relate was designed in the same way as the identity incorporating a taped up rip,” says Daniel, who originally comes from Glyndwr in Gwynedd.

 

“The rip helps to make the advertising very energetic and exciting, something I feel Relate advertising needs to do.

 

“All of the advertising is situated in very public areas where media coverage is at its greatest, which helps to eliminate the stigma some people might associate with Relate.”

 

The hopeful students will get together at the Roses Advertising Awards on Thursday 4th May at the Palace Hotel in Manchester to find out if they’ve won an award.

 

 

For more information or to speak to Daniel contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news/latestnews.htm