29th September 2005

 

MEDIA TRAINING FOR TRADES UNION

 

Members of one of the country’s largest trades unions will be learning how to handle the media in Lincoln.

 

Minerva Productions, the University of Lincoln’s professional media consultancy service, has won a major contract to train Amicus members in media awareness.

 

Last year a handful of Amicus members attended a short course at the university and this autumn it is anticipated that the rest of Amicus’ full-time officers - between 250 and 300 – will receive similar training.

 

“Many of the officials will be regional secretaries of Amicus who need to be increasingly media-aware and who are called upon more and more often to represent the union in the media,” said Kay Marriott, manager of Minerva Productions.

 

“We’re providing the media awareness element of their professional vocational training programme in association with the TUC. It’s all about improving the perception of the union in the media.

 

“When the building is complete the students will be using the university’s new media and technology facilities in the East Midlands Media and Computing Centre.”

 

The first students will begin their media awareness training on 18th October.

 

Amicus is the UK's largest manufacturing, technical and skilled persons' union with over 1.2 million members. 

 

“Amicus has a positive message that it seeks to deliver to UK workers and employers,” commented Tom Beattie, Head of Lifelong Learning at Amicus.

 

“Media training such as this will equip Amicus officers with the skills needed to effectively deliver the message.”

 

For more information about Minerva Productions call Kay Marriott on Lincoln (01522) 886660 or email kmarriott@lincoln.ac.uk

 

For more information about this press release contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk