7th July 2005

 

CELEBRATING SUCCESS AT THE ‘YELLOW PENCILS’


Two talented Graphic Design students at the University of Lincoln have beaten off stiff competition from around the world to win second prize in the Design and Art Direction Student Awards 2005.

 

Final year Interactive & Screen Based Graphics students Alex Clapham and Amanda Barks were presented with highly coveted Yellow Pencils and cheques for £400 at this year’s ceremony held at Old Billingsgate in London.

 

Alex won second prize in the Applied Graphic Design category for his distinctively retro-styled solution for a Marks and Spencer plc calendar.

 

Speaking after the awards Alex said, “I am pleased my final solution was chosen as it’s a good opportunity to showcase my work to a wider audience, and I really wanted a Yellow Pencil!”

 

Amanda came second in the Brand Identity category with a highly innovative way of repackaging Snapple, an American brand of fruit juice.

 

“I entered Snapple and my idea was pretty simple – I designed a typeface made from drinking straws, which took me ages! I can’t tell you how cool it feels to have won a D&AD award, I had a smile on my face all day,” said Amanda.

 

Other successful entrants were Chris Richardson who was commended in the Advertising Postcard Media category while Dan Bown, Hannah Richardson, Xeni Kouveli and Darren O’Donoghue reached the ‘in book’ stage of the competition and will have their work published in the D&AD Student Annual.

 

The D&AD awards known as the ‘Yellow Pencils’ give students the opportunity to test their creative skills against over 2,500 international entries. The nominated designs represent the very best of student graduate work and are judged by professional designers.

 

Senior lecturer in Design, Chris Dunne said,”This is a fantastic achievement by highly enthusiastic and committed students. The course team are delighted and proud of their efforts and wish them all the success for the future.”

 

For more information contact:

Kate Strawson, Assistant Press Officer

(01522) 886244                       kstrawson@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news/latestnews.htm