22nd June 2005

 

FIRST IMPRESSIONS COUNT

 

The University of Lincoln’s web site has been ranked third out of 200 UK higher education institutions for ‘first impressions’ in a national survey.

 

The survey asked sixth-formers in Cambridge to visit university web sites and rank them according to a range of criteria including attractiveness, ease of navigation and accessibility of information.

 

Half the scores awarded were for ‘first impressions’, a category in which Lincoln (80.42 per cent) was bettered only by the University of Hull (81.25 per cent) and

Oxford Brookes University (81.67 per cent).

 

The survey was carried out by Intelligent Research and featured in an article in Tuesday’s Education Guardian.

 

Eighty per cent of students questioned thought the web site www.lincoln.ac.uk was visually attractive, 85 per cent said it gave them a good feel for the university and 75 per cent said the site would encourage them to apply for a place.

 

Eighty per cent thought Lincoln’s was a ‘cool’ web site, 85 per cent found it easy to jump from one area to another, 85 per cent said the site loaded quickly and 80 per cent said they would return to the site.

 

“This survey is great news for us which fully justifies the tremendous time and effort we have spent over the past year re-designing the web site,” said Ian Cairns, Director of Marketing and Recruitment at the University of Lincoln.

 

“We have made the site more focused on what prospective students need while maintaining its visual appeal and ease of navigation.”

 

The site voted best overall was London Metropolitan University while the worst was  the Conservatoire for Dance and Drama in London.

 

 

For more information contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news/latestnews.htm