23rd June 2005




A leading professor has moved to the University of Lincoln to take over the reins of the Department of Tourism and Recreation.


Professor Richard Sharpley (49) moves from the University of Hull to become head of the Department of Tourism and Recreation based at Brayford Pool and Riseholme Park.


Professor Sharpley developed an interest in tourism while working as a travel  photographer in south-east Asia.


He studied for his MSc in Tourism at Strathclyde University and has worked at Luton University and Northumbria University, where he became a reader in Tourism.


For his doctorate he researched sustainable tourism development and examined ways of developing and managing tourism that meet social and environmental parameters.


“It was through travelling in Asia that I became interested in tourism as a social phenomenon and how tourism can be managed so that it is more appropriate to the location,” says Professor Sharpley.


He plans to develop the Tourism and Recreation courses offered by the university to ensure that they remain appropriate to the modern world and sensitive to the needs of present-day students.


The department will also launch an MSc in International Tourism in September.


“I also want to develop the profile of the department,” he said. “We have got very strong foundations here and a lot of respected and knowledgeable staff. I see my role as building on that profile and engaging more with the region.”


Professor Sharpley, who is married with two young daughters, is looking forward to his new role.


“It's a very exciting opportunity to help develop the department within a new and expanding university,” he said.


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For more information contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news/latestnews.htm