23rd May 2005




A Graphic Design student at the Hull School of Art and Design has won two prestigious Design Directions Awards from the Royal Society of Arts.


Matt Nicholson (22) dreamed up a new service for Ideal-Standard, incorporating designs and brand concepts, for his entry in the ‘Brand New’ category of the awards.


His entry envisaged a state-of-the-art urban park and drew on his experience of working in Hull’s parks during the summer vacation.


Matt won both the Wally Olins Opportunity Award from the RSA and the Ideal-Standard Designer’s Award.


His £5,500 cash prizes will allow him to undertake business training and buy IT equipment and will support his ambition to launch his own business.


“It was a fantastic experience to get involved in such a prestigious scheme,” said Matt. “To be a Hull student and win a Wally Olins award was great as the company he founded came up with the ‘Pioneering Hull’ brand.”


Matt’s work is now on display in an Online Exhibition at www.rsa-design.net


RSA Design Directions encourages emerging young designers to engage with the broader social and environmental context in which they will work.


This year three University of Lincoln students won RSA Design Directions Awards. Joining Matt Nicholson were Hull student Sven Shaw, who won an £1,800 award in the Voting By Design category, and Lincoln Graphic Design student Hayden Peek, who won the £500 Head Trust Award for his entry in the Design for Healthy Eating category.



For more information contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news/latestnews.htm