10th November 2004

 

BRAND INNOVATION SUBJECT OF BUSINESS LECTURE

 

The Lincoln Business School will hold its next guest lecture tomorrow, delivered by an experienced corporate brand speaker.

 

Paul Wylde from Interbrand will give the talk to students, academics and members of the public on Thursday 11th November at 6.30pm in the university’s architecture building.

 

The lecture, entitled ‘Brand Innovation’, is expected to cover Mr Wylde’s extensive knowledge and understanding of brand strategy, positioning and project development.

 

Previous clients of Interbrand include HSBC bank and Norwich Union.

 

The guest lecture will be held in room AR0107 of the architecture building until around 7.30pm. More information on the event can be obtained from Nick Taylor on 01522 886128 or email ntaylor@lincoln.ac.uk.

 

All are welcome to attend the event.

 

 

For more information contact:

Matt Cross, Assistant Press Officer

(01522) 886625                                   mcross@lincoln.ac.uk

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