1st September 2004




A mature graduate from the Hull School of Art and Design is using his first-class degree skills to educate youngsters in the community.


Simon Marsh has produced a unique interactive DVD which will teach youngsters about the dangers of drink-driving.


The 39-year-old from Driffield is due to graduate with a first-class honours degree in Interactive Multimedia at Hull City Hall at 11.30am on Wednesday 8th September.


Simon produced the educational tool while in his last year of his degree course at the University of Lincoln. 


The DVD entitled ‘Know Your Limits’ tells the story of a group of friends out drinking. Viewers have to make decisions throughout the film and the story changes depending on the choices made.


“The main purpose of the DVD is to convey a message,” said Simon.  “While we were filming you could see from the reactions of passers by that this had already worked. If just one person gets the message that drink-driving is wrong then the DVD has worked.”


Parts of Ferensway in Hull were closed off during filming of the DVD to allow TV and Film Design students from the university to shoot realistic crash scenes involving an overturned car and injury victims.


The project is a collaboration between Kingston-Upon-Hull City Council, Humberside Police and the University of Lincoln. 


Police Casualty Reduction Officer PC Andy Walker said: “The DVD will be used in schools and colleges to encourage the next generation of drivers to take a more responsible attitude to drinking and driving.”


Not for publication: Simon Marsh can be contacted on 01377 254878 or 07944 702270


For more information contact:

Lindsey Bird, Assistant Press Officer

01522 886625                                  lbird@lincoln.ac.uk