7th September 2004

 

DESIGNER’S SUCCESS IS IN HIS JEANS

 

A Graphic Design graduate from the University of Lincoln has won the 2004 Levi’s Digital Arts Award.

 

As part of the award, Jesson Yip (22) won an Apple iBook and work placement at Lateral, Levi’s European digital communications agency.

 

Jesson, who is from Cannock in Staffordshire, is due to graduate with a first-class honours degree and the Head of Department Design Prize for Excellence at Lincoln Cathedral at 11.30am on Tuesday 14th September.

 

The annual Levi’s Digital Arts Award (LDAA) was launched in 2003 as part of the celebrations for the 150th anniversary of Levi Strauss and Co.

 

It offers an opportunity for European art and design students to work on a real brief for the Levi’s pan-European website.

 

This year’s awards were based on a brief to create content for the website that communicated the ‘anti-fit’ attitude in the company’s new Levi’s 501 range.

 

Entries were judged by a panel of leading creatives from Levi’s Europe, the advertising agency BBH and Lateral.

 

“I was delighted to be in the final five and the win was a big surprise which has only just started to sink in,” said Jesson.

 

“The positive feedback that the work received was very rewarding.  It is great to know that your work can put a smile on someone’s face. 

 

“My success in the competition is a great achievement to finish my degree with.  It may be the end product of dedicated work and learning but hopefully it is a sign of things to come.

 

“It is only the beginning of my career and I believe I have so much more to offer.”

 

For more information contact:

Jez Ashberry, Press and Media Relations Manager

01522 886042                         jashberry@lincoln.ac.uk

Visit our news web pages:      www.lincoln.ac.uk/news