20th February 2004

 

BARNARDO’S SHOCK TACTICS

 

Barnardo’s, the British Heart Foundation, Benetton and FCUK have all used shock tactics in their advertising campaigns.  They are meant to shock but do they really work?

 

The Sales and Marketing Director for Barnardo’s will be at the University of Lincoln next week to discuss the use of shock images in advertising.

 

Andrew Nebel will present the lecture about the charity’s marketing strategy at the university on Tuesday 24th February.

 

Barnardo’s, which is the UK’s largest children’s charity, is known for its controversial advertising using hard-hitting campaigns to highlight problems faced by British children born into poverty.

 

It ran into a storm of public protest last year when it launched a £1m advertising campaign showing a new-born baby with a cockroach crawling out of its mouth.

 

Other adverts in the campaign included a baby with a syringe and another with a bottle of methylated spirits.

 

The event takes place at 2pm on Tuesday 24th February in the Co-op Lecture Theatre.

 

For more information contact Andrew Corcoran on 01522 886163.

 

 

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For more information contact: Lindsey Bird, Assistant Press Officer

University of Lincoln

Tel: 01522 886244 Email: lbird@lincoln.ac.uk

 

Check for the latest university news at www.lincoln.ac.uk/news