23rd January 2004




Students at the University of Lincoln are being encouraged to ‘give their wake up a shake up’ for Farmhouse Breakfast Week and start the day with a healthy balanced breakfast.


The event, organised by Home Grown Cereals Authority (HGCA), takes place between 25th January and 31st January 2004.


Farmhouse Breakfast 2004 aims to raise the awareness of the importance of eating a healthy, balanced breakfast. It also highlights the range and quality of regional breakfast foods such as breads, porridge, bacon and sausages.


The nutritional value of breakfast and whole grains will be a key message throughout Farmhouse Breakfast Week as will the importance of breakfast as the first meal of the day.


Nutritionists agree that no matter how busy your lifestyle you should always make time for breakfast as it provides energy and a wide variety of essential nutrients that have fallen overnight.


“Students who skip breakfast can find it difficult to concentrate in lectures. It is therefore beneficial to encourage students to eat breakfast, as this stabilises blood sugar levels and provides nutrients, which help the body and brain to function more effectively,” said Lindsey Bird, Assistant Press Officer, University of Lincoln.


“Instead of snacking on chocolate or crisps later in the morning we hope that this campaign will encourage more of our students to enjoy a healthy breakfast and make the most of some of Britain’s fantastic regional produce, such as the tasty English breakfast served here.”


Breakfast is served for staff and students at the university between 8.30am and 11am at the Alstom Atrium, University of Lincoln, Brayford Pool.


“Research carried out by HGCA last year showed that breakfast eaters were nine times more likely to feel cheerful than people that relied on a cup of coffee to get them going in the morning,” said Farmhouse Breakfast Week Organiser, Therese Coleman.



For more information contact:

Lindsey Bird, Assistant Press Officer University of Lincoln

Tel: 01522 886244 Email: lbird@lincoln.ac.uk

Check for the latest university news at www.lincoln.ac.uk/news