18th August 2003

 

RESEARCH AWARD FOR MARKETING EXPERT

 

A marketing expert from the University of Lincoln is to receive a special award for his research work.

 

Nick Taylor, a senior lecturer in the Faculty of Business and Management, carried out a joint research project with an academic from the University of Sheffield.

 

The project looked into the role and relevance of marketing in small and medium-sized enterprises (SMEs) and has been earmarked for a Highly Commended Award

in the Literati Club 2003 annual awards.

 

“There is an apparent mismatch between the need for marketing activities to sustain and grow companies in a competitive business environment and the actual marketing efforts used by these organisations,” said Nick.

 

“Our project sought to examine this mismatch and to offer a new approach to its understanding.

 

“We believe we have developed a unique model of the role and relevance of marketing and applied it to the situation of SMEs.  The proposed model allows a clearer understanding of the strategies that might be adopted by SMEs when dealing with marketing issues.”

 

Nick and his colleague Mike Simpson from the University of Sheffield saw their report published in the journal of Small Business and Enterprise Development.

 

They will receive their award at the Emerald Publishing annual award ceremony, the venue and date of which are to be announced.

 

“We are delighted with the recognition the work has received,” said Nick. “This is an exciting and developing field of study which we shall continue to investigate in future activities.”

 

 

For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)                       email: jashberry@lincoln.ac.uk

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