10th April 2003




Media students in Hull are the first in the country to get their hands on new software which untaps the interactive potential of DVDs.


Students at the Hull Centre for Applied Computing – part of the University of Lincoln – are producing demos for software firm Zoo Digital.


The demos will showcase a new software package called DVD-Extra, which brings interactivity to DVDs and which is not yet commercially available.


“We are the first university to use this groundbreaking software,” said  Mal Williamson, a senior lecturer in Media Technology at the university’s Cottingham Road campus.


“In fact, our students are the first people outside of the software company to use this software and their demos will be seen throughout the world.”


DVD-Extra is a revolutionary new system for creating DVD content which unlocks the hidden interactive capabilities of standard DVD players.


It facilitates content that is richer, more complex and more varied, including puzzles, interactive game shows, board games, card games and quizzes.


Zoo Digital have already come up with two DVD-Extra products – ‘Who Wants To Be A Millionaire?’ and ‘The Pepsi Chart Music Quiz’ – and plan more titles in the future.


“Working with Zoo Digital perfectly complements our students’ activities in digital media,” said Mr Williamson.


“DVD is the most successful media platform around, and this new software will allow

it to spearhead the future of interactive and converged productions. This is exactly what our students specialise in.”


Software experts from Zoo Digital plan to visit the university after Easter to give further training to the students.


For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)                 email: jashberry@lincoln.ac.uk