9th July 2003




A Graphic Design student from the University of Lincoln has beaten over 2,000 competitors to gain second place in a prestigious international competition.


Final year degree student Joseph Roberts, who studies at the Lincoln School of Art and Design, has been awarded second prize in the Design & Art Direction Student Awards 2003. 


Joseph (22), from Meynell Walk, Netherton, near Peterborough, received the coveted ‘baby’ Yellow Pencil and a £400 cash prize for a one-minute video advertising Thomas Cook holidays for the over-55 age group.


“The advert shows how easy it is for that age group to get away on holiday,” said Joseph.  “We were given a choice of briefs but I selected the Thomas Cook advert because of the target audience.  It’s easy to design things for your own age group but it’s more challenging to choose a different age bracket.”


British Design & Art Direction (D&AD) is a professional association and charity representing the UK’s thriving design and advertising communities.


The D&AD awards – known as the Yellow Pencils - set the international benchmark for the very best in design, advertising and creative communication and are judged by juries of 200 internationally renowned creative practitioners.


As well as the trophy and cash, Joseph – who has just started his own business – will have his work displayed on the D&AD Blood Bank, the international online showcase.


“My colleague Mark and I have just started Mew Media, a graphic and new media design business, and are currently running it from home, but after next week we are hoping to move into Sparkhouse Studios, the university’s media incubation suites for graduates,” said Joseph.


Three other students from the school have also had work selected to appear in the D&AD Student Annual which contains all the winning work and is a highly regarded showcase for emerging international talent.


For more information contact Joseph by emailing joey@mewmedia.com


For more information contact: Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886244 or Email: gnoakes@lincoln.ac.uk

Search the university’s news archive at http://www.lincoln.ac.uk/news