3rd April 2003




Small businesses in Lincolnshire can significantly improve their performance through the effective use of PR.


Researchers at the University of Lincoln have found that small county firms which have experienced high growth in the past five years are mostly those who have been actively using public relations techniques.


“There is a clear link between the management of corporate reputation and economic performance,” said Frank Davies, a PR lecturer at the University of Lincoln who helped carry out the research.


“We find that various PR activities, techniques and skills are associated with rapidly growing businesses.”


Mr Davies and business lecturers David Gray and Kevin Blanchard surveyed 3,000 small and medium-sized enterprises in Lincolnshire employing fewer than 50 people. The Yorkshire and Lincolnshire Group of the Institute of Public Relations provided £1,000 for the research project.


“We studied businesses and compared those which had increased their number of employees by an annual average of 10% over five year with those that had not,” said Mr Davies.


“We wanted to know whether there was a connection between high growth and how firms were using PR.”


A report based on the findings shows that the high growth businesses are demonstrably more active in the way they manage public relations.


“In particular they are concerned with featuring in the trade press, using promotional literature and developing personal contacts,” said Mr Davies. “They also pay
attention to how they communicate with their customers, employees and their industry - for example through newsletters.


A copy of the report can be emailed to you on request.


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For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)                     email: jashberry@lincoln.ac.uk


Check for the latest university news at www.lincoln.ac.uk/news