20th February 2003

 

EMBEDDED PERSUASIONS

 

Distinguished media scholar Graham Murdock will be visiting the University of Lincoln next Monday (24th February) to give a presentation on the role of product placement in film and television.

 

The lecture entitled ‘Embedded Persuasions: Product Placement in Film and Television’ will be presented to the university’s Media Production students as part of their contemporary media debates element.

 

Graham Murdock, who is a Reader in the Sociology of Culture at Loughborough University, is internationally known for his work on the cultural industries and his publications have been translated into 14 languages.  Recent publications include ‘The Political Economy of the Media’ and ‘Television Across Europe’ as co-editor and ‘Researching Communication’ as co-author.

 

Mr Murdock has also contributed two articles to James Curran’s latest edition of Mass Media and Society called ‘Rebuilding the Ruined Tower’, a reflection on debates around class and ‘Culture, Communication and Political Economy’.

 

Mr Murdock has held Visiting Chairs in media and sociology at the Universities of Bergen, Stockholm, San Diego and Leuven in Belgium.

 

He has written extensively on the organisation of the mass media industries and on the press and television coverage of terrorism, riots and other political events.  

 

“Graham’s lecture promises to provide an fascinating view of product placement and should encourage an interesting debate,” said a university spokesperson.

 

The lecture will take place in the Jackson Lecture Theatre at the University’s Brayford Pool campus, commencing at 4.00pm.  Members of the public are invited to attend.

 

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For more information contact: Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886244 or Email: gnoakes@lincoln.ac.uk

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