19th December 2002




Public Relations students from the University of Lincoln visited the Clothes Show Live last week to learn how the professionals do things.


Nearly 40 students joined thousands of the nation’s teenagers as they flooded to attend the final day of the event at the National Exhibition Centre in Birmingham.


The purpose of the visit was to provide the students with the opportunity to find out first-hand from the experts how to handle public relations in the fashion world. 


The Clothes Show Live, which this year ran from 6th until 11th December, is billed as the world’s largest and most entertaining fashion and beauty event. The show brings together leading fashion designers and high street brands, top models and live bands.


Sarah Chadd, senior lecturer in Public Relations at the university, arranged the visit to help the students research a case study which involved working in the fashion industry.


“I organised the trip to help the students understand the various PR strategies required for the many fashion houses and retailers,” said Sarah. “Here they can see how to promote everything from catwalk haute couture to high street fashions.  I also get them to make the connection between organising a fashion week in Paris to one here in Birmingham.


“Of course, the students also enjoyed looking at the latest designs and seeing fashions by Betty Barclay and Issey Miyake at first hand.”


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For more information contact:


Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886244 or Email: gnoakes@lincoln.ac.uk

Search the university’s news archive at http://www.lincoln.ac.uk/news