10th July 2002




Shoppers at Princes Quay will be able to find exactly what they’re looking for at the touch of a button from this weekend.


A revolutionary new kiosk which uses state-of-the-art computer technology to guide customers around the various shops and cafés is being launched at the complex on Friday (12th July).


The 3D virtual shopping guide is the brainchild of four Media Technology students at the University of Lincoln who have developed the service.


They will be at the Harbour Deck at Princes Quay at 2pm on Friday to launch the guide with the help of Mike Killoran, Princes Quay manager.


“The guide uses 3D virtual reality software to help customers find what they’re looking for,” said Scott Chilton, one of the students who has developed the idea.


“You can look for amenities such as toilets, crèche or disabled access or you can search for shops by type or by name or you can search for individual products.


“If you type in ‘shoes’ the guide will list all shops in the centre selling shoes, and if you select a particular shop you will be taken on a 3D virtual reality tour which will show you exactly how to get there.”


The shopping guide is the work of Scott (20) from Ilkeston, James Hodgson (23), from Sheffield, Simone Williams (20) from Caistor and Matt Pledger (20) from Wolverhampton.


“We’re delighted to be associated with this initiative,” added Mike Killoran, Princes Quay Manager. “It’s good for us and it’s good for the students.


“I imagine it will create a great deal of interest when it’s launched. Anything that makes things easier for the shopper is good for Princes Quay.”


Go to picture (79KB)


Caption: Princes Quay manager Mike Killoran congratulates student James Hodgson on the installation of the new 3D shopping guide.


For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)

email: jashberry@lincoln.ac.uk


Check for the latest university news at www.lincoln.ac.uk/news