29th July 2002




A new Lincoln optometrist’s has chosen a company name and logo designed by a first year Graphic Design student from the University of Lincoln.


Lewis Mann (21) of Wragby Road, Lincoln was awarded £250 when his design and name suggestion were chosen over those produced by his classmates.


First year HND Graphic Design students from the Lincoln School of Art and Design were asked to produce design proposals for a new optometrist practice.


Optometrist Tara Burghardt - whose new premises will open on Nettleham Road, Lincoln later this year - approached the students in April requesting a design which emphasises the provision of eye-care not eye-wear. 


The company would then be named after the successful candidate’s submission and his or her design used on the business signage and stationery. 


“Part of the course encourages students to interact with clients,” said Philippa Wood, programme leader. “The idea is to introduce them to the realities of working with the design industry.”


After short presentations to the client, four designs were short-listed and after further consultation with staff and patients, VISUA - Lewis’s idea for a name and his accompanying design were selected.


“I was very pleased to have my design chosen,” said Lewis. “The design is very simple and resembles an eye but it is drawn in such a way that it creates an optical illusion.”




For more information  or to arrange a photograph contact:

Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886042 or Email: gnoakes@lincoln.ac.uk


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