17th June 2002




Product Design students from the Lincoln School of Art and Design have recently returned from a study tour to some of the world’s most famous designers in Milan, Italy.


The students, from the National Diploma in Product Design course, were given the opportunity to experience design concepts and proposals by many of the world’s leading 3D designers and manufacturers.


The trip included a visit to the Milan furniture fair where students developed important contacts with high profile manufacturers such as Kartell, responsible for some of the world’s most innovative furniture.


Another highlight of the trip was meeting English designer Perry King of King Miranda Associati, international specialists in the design of innovative products, services and interiors.  The students were invited to an informal meeting to discuss directions in design and the importance of fun within the design process.


“The meeting with Perry King was an excellent opportunity to discuss design,” said Dave Bramston, programme leader for product design.  “It allowed the students to ask about issues directly related to their own studies.”


Included in the busman’s holiday was a visit to the Piaggio museum and factory, near Pisa, where the students were given a presentation by the Piaggio brand manager.  Students discovered the history of Piaggio, the current market position and possible  developments of Piaggio products, such as the Vespa and Gilera brands, for the international market.


The visit to Milan was the second visit for the students who last year visited Fiat, Ducati and Alessi, where they received a presentation from influential designer Michele De Lucchi.


Plans are already being made for next year’s study tour to Sweden.




For more information contact:

Gill Noakes, Press Assistant, University of Lincoln

Tel: 01522 886042

Email: gnoakes@lincoln.ac.uk


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