22nd February 2002

 

PRODUCT PLACEMENT TO COME UNDER SPOTLIGHT

 

James Bond has you glued to the screen.  He is in a classic car race.  Guns are firing, the car is speeding tightly around corners, weaving in and out of traffic and flying over bridges.  Bond’s car is a brand new top of the range BMW – is this in the name of art or is it an example of the rising trend of product placement?

 

Media expert Graham Murdock will be giving his view next week at the University of Lincoln at a guest lecture covering the impact of advertising on the media entitled ‘Hidden Censorship: Integrated Advertising and Media Production’.

 

He will be speaking on the rise of integrated advertising – such as sponsorship and product placement - and examining its impact on the diversity and style of production in the media industries. 

 

He will also examine the implications for creative control and innovation when films, television programmes and websites become more and more integrated into promotional culture and marketing strategy.

 

Graham Murdock is a Reader in the Sociology of Culture at the University of Loughborough.  Third-year Media Production students from the University of Lincoln will be attending the lecture which will be held at 4pm on Monday 25th February in the Jackson Lecture Theatre.  Members of the local community are also welcome.

 

Mr Murdock has held Visiting Chairs in media and sociology at the Universities of Bergen, Stockholm, San Diego and Leuven in Belgium.

 

He has written extensively on the organisation of the mass media industries and on the press and television coverage of terrorism, riots and other political events.  His recent books include: Television Across Europe and Researching Communications.

 

------------

 

For more information contact: Anna Godley, Press Assistant

University of Lincoln

Tel: 01522 886042

Email: agodley@lincoln.ac.uk

 

Search the university’s news archive at www.lincoln.ac.uk/news