9th January 2002




Since New Year’s Day the Euro has been a reality in pockets, purses and wallets across the European Union.


Next week in Lincoln, where the pound sterling still rules the roost, business experts will meet at the university to discuss the pros and cons of European monetary union at a time of economic crisis.


‘The Euro in a Time of Crisis: Getting the Strategy Right’ will be staged at the Brayford Pool campus on Thursday 17th January 2002 and will feature talks by experts including Philip Bloom of the Paris Chamber of Commerce, Dennis Turner, chief economist at HSBC, and Prof Ian Barnes, Jean Monnet Professor of European Economic Integration at the university.


Almost 100 businesses have already signed up for the seminar, which will explore how the launch of the Euro in January will impact on business and will offer advice on the strategic way forward for marketing and operating within and interacting with the ‘Eurozone’.


“The arrival of the Euro is not an abstract technical event - it will have real implications,” says Prof Barnes.


“Many historic traditions related to national currencies will disappear and new rules and conventions will be established over time. While there appears to be a determination that the process of change will not be inflationary, price structures will change. Indeed, there will be downward pressure on prices.


“The fact that the UK, Denmark and Sweden will remain outside the ‘Eurozone’ does not mean that this is an event that can be ignored. Nearly 60 per cent of all our trade is with partners within the EU.”


The event, which is sponsored by the Lincolnshire Foundation Streets & Co Fund, will run from 1pm until 4.30pm.


Businesses wishing to book places at the seminar should contact Natalie Skevington at the University of Lincoln on 01522 886930, or email: nskevington@lincoln.ac.uk


Speakers will be available for comment either before or after the seminar.

For more information, or to arrange an interview, contact:

Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)     email: jashberry@lincoln.ac.uk