11th December 2001

 

GETTING AHEAD IN ADVERTISING

 

The secrets of the world of advertising will be revealed to 30 pupils from St Bede’s School in Boston tomorrow (Wednesday).

 

The pupils will be hard at work in a TV studio at the University of Lincoln developing an advertisement for their own imaginary product.

 

Giving them a hand will be five third-year Media Production students from the university who volunteered to take part in a pilot ‘Mentoring for Schools’ project.

 

The university students visited St Bede’s in the autumn to discuss production processes in advertising.

 

“We held workshops to help the pupils to come up with a product and an idea for an advertisement,” said Iain Wheeler, who is co-ordinating the visit. “We’re hoping they’ll come tomorrow armed with scripts, ideas for a set and storyboards.

 

“Then we’ll invite them over in the New Year for a second session in the TV studio when they should be able to complete their advertisement.

 

“We hope that the novelty of going to film in a real TV studio will enthuse the youngsters to work hard on the project,” Iain added. “They got very involved at our first meeting so we’re interested to see what stage they’re at when they come to Lincoln tomorrow.”

 

‘Mentoring for Schools’ was set up by Prof Trevor Kerry of the university’s International Institute for Educational Leadership following an approach from the local education authority.

 

“The aim of the project is to marry together schools and university students to provide school pupils with role models and to encourage them to think about entering higher education,” said Prof Kerry.

 

The pupils will be in the small TV studio at the university’s Brayford Pool campus from 2pm until 3.30pm tomorrow (Wednesday).

 

To arrange a photograph or for further information contact:

 

Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)

email: jashberry@lincoln.ac.uk