3rd December 2001

 

MULTIMEDIA STUDENTS LEARN FROM THE EXPERTS

 

Interactive Multimedia students in Hull have had the chance to meet top industry experts as part of a series of regular lectures at the Hull School of Art and Design.

 

Davie McGirr, Interactive Director for Diverse TV, a London based company renowned for its work with the British Museum and the BBC’s learning Zone, was the first to visit and talk to students about their clients’ projects.

 

“We approached Diverse because they had such a high profile name in the industry,” commented Sarah Humphreys, Interactive Multimedia course leader. “They were keen to discuss professional practice with the students.

 

“In a rapidly evolving new media industry it’s very important to get to hear from established practitioners. They are an inspiration to the students,” she added.

 

The next visit was by James Ghani of Wax Media, a London-based new media group which boasts clients such as Agent Provocateur.

 

“Wax are one of the county’s leading new media agencies,” commented Richard Vickers,” Interactive Multimedia senior lecturer. “James brought the whole design team with him to Hull to discuss the rationale and process behind their work.

 

“This allowed the students to see design in action from a real world perspective – establishing a dialogue with industry is of fundamental importance,” he added.

 

BA (Hons) Interactive Multimedia has been running at the Hull School of Art and Design since 1997. Graduates have gone on to achieve award-winning success in the industry, working for companies such as the BBC, Blue Marble and Cimex Media.

 

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For more information contact: Jez Ashberry,

University of Lincoln

Tel: 01522 886042

email: jashberry@lincoln.ac.uk

 

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