23rd November 2001




Top business experts will meet at the University of Lincoln in the New Year to discuss the pros and cons of European monetary union at a time of economic crisis.


As the rest of the continent adapts to spending Euros instead of francs, Deutschmarks and lire, the university will stage a seminar on the Euro on 17th January 2002.


The seminar at Brayford Pool - ‘The Euro in a Time of Crisis: Getting the Strategy Right’ will explore how the launch of the Euro in January will impact on business.


It will also offer advice on the strategic way forward for marketing and operating within and interacting with the ‘Eurozone’.


“The arrival of the Euro will not be an abstract technical event - it will have real implications,” says Prof Ian Barnes, Jean Monnet Professor of European Economic Integration at the university.


“Many historic traditions related to national currencies will disappear and new rules and conventions will be established over time. While there appears to be a determination that the process of change will not be inflationary, price structures will change. Indeed, there will be downward pressure on prices.


“The fact that the UK, Denmark and Sweden will remain outside the ‘Eurozone’ does not mean that this is an event that can be ignored. Nearly 60 per cent of all our trade is with partners within the EU.”


Speakers at the seminar will include Denis Turner, Chief Economist at HSBC, who will speak about the Euro in times of crisis; Philip Bloom of the Paris Chamber of Commerce who will discuss marketing strategies for UK business in the ‘Eurozone’; and Prof Ian Barnes of the University of Lincoln who will explain what happens next and possible timing of the UK’s entry into EMU.


The event, which will run from 1pm until 4.30pm, is sponsored by the Lincolnshire Foundation Streets & Co Fund.


Businesses wishing to book places at the seminar should contact Natalie Skevington at the University of Lincoln on 01522 886930, or email: nskevington@lincoln.ac.uk


For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)

email: jashberry@lincoln.ac.uk