26th September 2000

 

TV CAMPAIGN LAUNCHES UNIVERSITY’S MARKETING PLAN

 

The University of Lincolnshire & Humberside is to launch its corporate marketing plan for 2001/2 with a four-week television and cinema advertising campaign.

 

The ads, which were commissioned through Riley Lopex Communications and produced by Covent Garden outfit Commercials Unlimited, will be on the airwaves from next Monday (2nd October 2000).

 

The campaign is the first the university has run using such high-profile media as television and cinema.

 

The thirty-second advertisements will feature ULH students and will focus on five themes: ambition, individuality, inspiration, opportunity and career.

 

The TV ads will be aired around programmes aimed at the 16 to 24-year-old target group in the university’s traditionally strong undergraduate recruiting areas: Yorkshire / Tyne Tees, Carlton (East) and Channel 4 (North Macro).

 

Cinemas in Essex, Kent, Surrey, Sussex, Norfolk, Hertfordshire, Cambridgeshire and Northamptonshire – areas where undergraduate interest in ULH is also strong – will carry the ads from Friday 13th October.

 

“The ads are just one part of a coherent marketing campaign for 2001/2 aimed at increasing undergraduate recruitment in 2001/2,” commented Cathy Twigg, marketing manager for corporate campaigns and publications.

 

“The campaign is based around the recruitment calendar for 2001/2 and seeks both to increase applications to ULH and to improve conversion rates.”

 

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For more information contact:

 

Jez Ashberry

Press and Media Relations Manager

University of Lincolnshire & Humberside

Tel: 01522 886042

email: jashberry@lincoln.ac.uk