30th June 2000




A high-flying Canadian executive will be the first student to graduate ‘fast track’ from a doctoral programme at the University of Lincolnshire & Humberside in July. 


John Lawson began the Doctor of Business Administration in Marketing just three years ago and is now applying his research to his job working for a specialist healthcare market information company.


John undertook the course at the Chartered Institute of Marketing centre in Maidenhead - some students are also taking the course in Dubai.


DBA students are usually senior managers aspiring to improve their qualifications further. They attend 12 weekends of teaching sessions a year as well as undertaking substantial research in their own time.


From January the programme will be introduced at the Lincoln campus but John will be the first to graduate from Maidenhead.


“The course takes three to five years, and students can progress at their own pace,” said Dr Lorraine Warren from the university’s Department of Business Strategy. “Other students are coming close to graduation, but John is our fast-track star!”


John’s thesis examined the information needs of healthcare providers, comparing companies on the UK and Canada, and he is now applying these marketing theories at IMS Health in Canada.


John will graduate at Lincoln Cathedral on July 11th.




Press Officer Sam Hendley. Tel: 01522 886244.