16th May 2000

 

VIRTUAL REALITY MAKES FOR A DOT.COM WORLD

 

A unique programme which explores the world of ‘dot.com’ technology has been approved for study at the University of Lincoln.

 

Dave Currie and his colleagues from the Hull Business School have developed a degree in Virtual Organisation to help students understand the huge impact the Internet is having on the business world.

 

An ideal combination with existing programmes in Computing, Marketing, Media Technology and E-Commerce, BA(Hons) Virtual Organisation will recruit for the first time in September 2000 and will be one of the first joint honours degree courses of its type in the country.

 

“Virtual Organisation will challenge the notion of organisations and traditional practice in the workplace - it is about the effect new technologies will have on every aspect of our lives,” said  Mr Currie, who is acting head of the Department of Organisational Analysis and Human Resource Management.

 

“It is clear that the virtual world of the Internet  as far as organisations are concerned is the most rapidly developing aspect of business in the 21st century.”

 

Les Green, human resources manager for Kingston Communications, was a member of the university’s validating panel. He considered the programme was “state of the art, exciting and innovative”.

 

“This course team of very creative thinkers have put together a programme which projects forward and thinks around what today’s young people will need in tomorrow’s organisations,” said Mr Green.

 

Ends

 

Sam Hendley

Press Officer

Marketing (Media Relations)

Tel: 01522 886042

Fax: 01522 882088

e-mail: shendley@lincoln.ac.uk