5th April 2000




An academic from the Hull Business School has been working on research into European Union and British government satellite television policy.


Campbell McPherson, a senior lecturer at the University of Lincolnshire & Humberside, has been reviewing UK and European policy in relation to the difficulties of developing a true common market in satellite television broadcasting within the EU.


As part of his research Mr McPherson has collaborated with both the BBC and the Metropolitan Police. The Met have experienced problems in reconciling aspects of British government policy - for example towards ‘adult programming’ - with EU policy and the normal broadcasting content of broadcasters and satellite owners.


Mr McPherson has had his work published in a variety of specialist journals both at home and abroad, including the European Business Review and the International Journal of Business Ethics.


He also wrote a chapter in a major new book ‘Is regulation Possible at the Dawn of the Digital Era?’ and delivered a paper at the 35th International Broadcasting Conference at Manchester University last year, on the controversial subject of  programme piracy.


“The experience of  satellite television broadcasting - especially the relationship between companies and countries - can provide us with important lessons on the likely future development of new technologies including the internet,” said Mr McPherson, senior lecturer from the department of International Business and Marketing.





Sam Hendley

Press Officer

Marketing (Media Relations)

Tel: 01522 886042

Fax: 01522 882088

e-mail: shendley@lincoln.ac.uk