17th March 2000




Three management students are helping to spice up Lincoln’s nightlife by running a company to promote student events in the city.


Nimalan Nadesalingham, Roger Cheng and James Cooper, who are all in their final year at the University of Lincolnshire & Humberside, set up Renod Babek Promotions in October last year to help nightclubs in Lincoln adapt to the city’s burgeoning student population.


And they’re using skills they’ve learned on their management course to guide their new company towards a healthy profit in its first year.


“When I was working as head barman at Pulse and Ritzy my employers asked me if I could help increase student trade,” said Nimalan. “Our first event was a Hallowe’en party last year – we staged it on a Monday night and still managed to sell out 600 tickets.


“Since then we have organised more parties and now stage a weekly student night at the club on Wednesdays and a monthly comedy night, both of which are extremely well supported.”


The students set up Renod Babek Promotions (the name is a student fast food favourite spelled backwards) to counter the perception that Lincoln has been slow to cater for its new younger population.


“One of the main reasons for setting up the company was because in the past there wasn’t a lot here for students,” Nimalan explained. “The Lincoln music scene was  stagnated too, so we’ve brought in more up-to-date music from London.”


Setting up a promotions company has not been easy for students without any  financial backing. “We took a big risk when we set the firm up and staked about £1,000 on our first night,” said Nimalan. “We had a feeling it would be a hit, so we invested for the long term and made about £350 profit each on the night.


“We’re now in the fortunate position of getting venues for free because the owners know that our events will sell out.”



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Nimalan says he and his colleagues have certainly benefited from the expertise they’ve gained from their business studies at the university.


“The management and organisation side of the course has helped us,” he said. “A great deal of organisation is just common sense, but we have applied what we’ve learned at university and it does make things easier.”


Next year the three aim to expand the business; two marquee events are already planned for the summer.


To find out the latest news and events visit the Renod Babek website at





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For more information contact:


Jez Ashberry

Press and Media Relations Manager

University of Lincolnshire & Humberside

Tel: 01522 886042

email: jashberry@lincoln.ac.uk