13th March 2000




A marketing lecture by a pair of husband-and-wife academics almost had to be cancelled when their baby was born three months prematurely at Christmas.


But lecturers at the University of Lincolnshire & Humberside have saved the day by arranging for one of the campus nurses to babysit while the lecture goes ahead next week.


Dr Frances Brassington and Dr Stephen Pettitt are the authors of ‘Principles of Marketing’, a core text for level one marketing students at the university.


Their plans to deliver a lecture on pricing to students at the Cottingham Road campus were thrown into doubt when Dr Brassington gave birth to baby Adam over Christmas three months before he was due to be delivered.


“We nearly didn’t get them, but we’ve arranged for our nurse, Margaret Scurr, to babysit while the proud parents give their lecture,” explained Val Cox, principal lecturer in marketing at the university.


Dr Brassington is a senior lecturer at Buckinghamshire Chilterns University College while Dr Pettitt is a Pro Vice Chancellor at Luton University and Dean of the Luton Business School.


All students are welcome to attend the lecture on pricing, which will take place at 11am on Wednesday 22nd March in the Newington Lecture Theatre.


“An awful lot of our students use this text so the university is laying on a bus to bring them up from our Lincoln campus,” Mrs Cox added.


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For more information contact:


Jez Ashberry

Press and Media Relations Manager

University of Lincolnshire & Humberside

Tel: 01522 886042

email: jashberry@lincoln.ac.uk